Accounting for entrepreneurs , module 1 // Transforming profit into cash, Wrap-up
WEBVTT
1
00:00:00.100 --> 00:00:03.500
In order to conclude this course accounting for
2
00:00:03.500 --> 00:00:06.600
business module 1 I would like to propose you
3
00:00:06.600 --> 00:00:09.200
a rapid and add a few compliments.
4
00:00:10.600 --> 00:00:13.500
Further wrap up. What did we learn? We learn
5
00:00:13.500 --> 00:00:16.500
how to calculate the profit revenues Minus
6
00:00:16.500 --> 00:00:16.700
cost.
7
00:00:17.300 --> 00:00:20.200
But we also learn how to measure the change in a
8
00:00:20.200 --> 00:00:23.300
cash position and Bill the balance sheet at the end of each
9
00:00:23.300 --> 00:00:24.100
and every period
10
00:00:25.200 --> 00:00:28.300
we observe that generally speaking profit does
11
00:00:28.300 --> 00:00:31.300
not coincide with cash static or
12
00:00:31.300 --> 00:00:34.200
funds float Dynamic. There are
13
00:00:34.200 --> 00:00:37.600
a few reasons which are introduced in this first module. There
14
00:00:37.600 --> 00:00:40.500
will be other reasons which will be developed during the
15
00:00:40.500 --> 00:00:41.300
next modules.
16
00:00:41.900 --> 00:00:45.300
The first reason is we create some inventories
17
00:00:44.300 --> 00:00:47.600
and the second one is there's a
18
00:00:47.600 --> 00:00:50.600
time lag between on the one hand sales and
19
00:00:50.600 --> 00:00:53.500
collection on the other hand purchases and
20
00:00:53.500 --> 00:00:56.600
disbursements. Now, what is very important is
21
00:00:56.600 --> 00:01:00.600
to start some financial analysis analyze
22
00:00:59.600 --> 00:01:02.600
what happened during these four
23
00:01:02.600 --> 00:01:05.400
months. We need to understand what happened so
24
00:01:05.400 --> 00:01:08.600
that we potentially take some corrective action
25
00:01:08.600 --> 00:01:12.300
if needed there are two perspectives operating
26
00:01:11.300 --> 00:01:14.100
in common cost structure on one hand
27
00:01:14.100 --> 00:01:18.000
cash generation on the other hand. We are going to analyze
28
00:01:17.600 --> 00:01:21.000
these to perspectives. Let's start
29
00:01:20.200 --> 00:01:24.000
first with sales cause profits
30
00:01:23.200 --> 00:01:24.700
and so on.
31
00:01:25.300 --> 00:01:28.700
There is a tab right at the end which
32
00:01:28.700 --> 00:01:31.600
is financial analysis for your
33
00:01:31.600 --> 00:01:34.200
one. What do You observe on top of
34
00:01:34.200 --> 00:01:37.500
the spreadsheet the monthly p&l each and
35
00:01:37.500 --> 00:01:40.900
every month from September to December and the accumulation for
36
00:01:40.900 --> 00:01:43.600
the period and then you recognize the p&l
37
00:01:43.600 --> 00:01:46.600
you're one but you also have all information
38
00:01:46.600 --> 00:01:49.900
from one month to the other including the
39
00:01:49.900 --> 00:01:52.200
corporate income tax which are
40
00:01:52.200 --> 00:01:55.600
introduced at the end of December. I'm going to provide some
41
00:01:55.600 --> 00:01:58.300
comments on the cost of goods sold and also on
42
00:01:58.300 --> 00:02:01.200
the indirect cost but the top line is what
43
00:02:01.200 --> 00:02:04.500
it's about sales and you can observe on
44
00:02:04.500 --> 00:02:07.100
the graph that's a sales are up which is a
45
00:02:07.100 --> 00:02:11.100
result of our successful commercial activity.
46
00:02:12.100 --> 00:02:16.100
What does it mean sales are up? It means that we have selected
47
00:02:15.100 --> 00:02:18.500
the right products at the
48
00:02:18.500 --> 00:02:21.900
right price for the customers and we have created value
49
00:02:21.900 --> 00:02:24.300
for the customers. This is a reason
50
00:02:24.300 --> 00:02:27.400
why the company exists because it
51
00:02:27.400 --> 00:02:30.300
can provide some value to its customers
52
00:02:30.300 --> 00:02:33.500
selling goods and services. That's fine.
53
00:02:33.500 --> 00:02:36.200
But now let's move to the cost and when
54
00:02:36.200 --> 00:02:39.500
you observe first the cost of good souls and the growth. Margin
55
00:02:39.500 --> 00:02:42.200
what do You observe that the gross
56
00:02:42.200 --> 00:02:45.100
margin rate went down from 33 to an average
57
00:02:45.100 --> 00:02:48.200
of 28? What is the interpretation? It does not
58
00:02:48.200 --> 00:02:51.800
mean that the company is not doing. Well. It means that we have complemented
59
00:02:51.800 --> 00:02:54.700
b2c by b2c and B2B.
60
00:02:55.400 --> 00:02:58.600
B2c is we make a profit of 10
61
00:02:58.600 --> 00:03:01.300
when we sell for 30 the gross. Margin is
62
00:03:01.300 --> 00:03:04.400
33% in September. We only sell b2c product.
63
00:03:05.200 --> 00:03:08.100
But in October we introduce B2B when we
64
00:03:08.100 --> 00:03:11.600
sell B2B we make a profit of five out
65
00:03:11.600 --> 00:03:14.400
of a selling price, which is 25. So the gross margin
66
00:03:14.400 --> 00:03:18.300
is 20 then we are going to combine b2c
67
00:03:17.300 --> 00:03:20.400
and B2B and the gross margin rate
68
00:03:20.400 --> 00:03:23.800
is an average between the b2c growth
69
00:03:23.800 --> 00:03:27.400
margin and B2B gross margin understanding Devolution
70
00:03:26.400 --> 00:03:29.900
of the channel of distribution is
71
00:03:29.900 --> 00:03:31.900
something which gives you the explanation.
72
00:03:33.200 --> 00:03:36.400
Now what about the costs administrative and selling
73
00:03:36.400 --> 00:03:39.700
expenses? They are supposed to be fixed cost but they
74
00:03:39.700 --> 00:03:42.400
are not always fixed cost. Sometimes you have an incremental
75
00:03:42.400 --> 00:03:45.300
fixed cost why because the activity is
76
00:03:45.300 --> 00:03:48.800
growing and then you need more support. But
77
00:03:48.800 --> 00:03:51.600
when you look at these figures as a percentage to
78
00:03:51.600 --> 00:03:54.400
revenues what is very interesting is to understand
79
00:03:54.400 --> 00:03:57.600
that there is a combination of numerator in
80
00:03:57.600 --> 00:04:01.000
direct cost and the nominator revenue from
81
00:04:00.400 --> 00:04:04.200
September to October what happens the fixed
82
00:04:03.200 --> 00:04:06.300
cost administrative expense myself is
83
00:04:06.300 --> 00:04:09.600
1,000. It represents 17% of
84
00:04:09.600 --> 00:04:12.100
the September revenues, but as you
85
00:04:12.100 --> 00:04:15.400
know, October the revenues are the same fixed cost
86
00:04:15.400 --> 00:04:19.100
of 1,000 is down from 17 to 9%
87
00:04:18.100 --> 00:04:21.400
of revenues when the
88
00:04:21.400 --> 00:04:24.500
fixed costs are fixed and when the revenues are
89
00:04:24.500 --> 00:04:27.800
up the fixed cost per unit soul is
90
00:04:27.800 --> 00:04:30.200
down and as a consequence, we generate what
91
00:04:30.200 --> 00:04:32.000
we name economies of scale.
92
00:04:32.800 --> 00:04:35.400
In October the fixed costs
93
00:04:35.400 --> 00:04:38.900
are going to go up because I move from halftime to
94
00:04:38.900 --> 00:04:41.300
full-time and because I hire a person
95
00:04:41.300 --> 00:04:44.500
as a consequence the operating expenses are
96
00:04:44.500 --> 00:04:47.300
going to represent 12% to sales because
97
00:04:47.300 --> 00:04:50.800
there is an incremental fixed cost but as this
98
00:04:50.800 --> 00:04:53.500
fixed cost are the same from November to December. So
99
00:04:53.500 --> 00:04:56.400
12 is down to 10. So you understand
100
00:04:56.400 --> 00:04:59.300
that if you want to look at evolution of the operating
101
00:04:59.300 --> 00:05:02.600
profit, you have a combination of gross margin, but
102
00:05:02.600 --> 00:05:05.300
you have a combination of also what happens in the
103
00:05:05.300 --> 00:05:08.200
fixed cost which is incremental fixed cost
104
00:05:08.200 --> 00:05:11.300
and economies of scale this shows
105
00:05:11.300 --> 00:05:14.500
on the graph on the graph. You read the gross margin,
106
00:05:14.500 --> 00:05:17.800
which is 33 at first and then it's going to stabilize. The
107
00:05:17.800 --> 00:05:20.900
interpretation is mix b2c B2B
108
00:05:20.900 --> 00:05:23.700
and when you look at the evolution of the operating margin,
109
00:05:23.700 --> 00:05:26.400
it's a consequence of the growth margin, but
110
00:05:26.400 --> 00:05:29.200
it is also the consequence of the evolution of my fixed cost
111
00:05:29.200 --> 00:05:32.500
and the economies of scale, which I can generate when
112
00:05:32.500 --> 00:05:32.500
I
113
00:05:32.800 --> 00:05:35.500
All my revenues without changing the fixed
114
00:05:35.500 --> 00:05:38.400
cost then you understand that when you want to make a financial
115
00:05:38.400 --> 00:05:42.000
analysis and understand why the figures
116
00:05:41.200 --> 00:05:44.900
move from one to the other the spreadsheet
117
00:05:44.900 --> 00:05:48.300
is extremely useful because it makes a calculations but
118
00:05:47.300 --> 00:05:50.500
the figures are not an
119
00:05:50.500 --> 00:05:53.300
explanation. If you want an explanation if
120
00:05:53.300 --> 00:05:56.200
you want to understand what happens you need something which is
121
00:05:56.200 --> 00:05:59.900
very useful not only for financial analysis,
122
00:05:59.900 --> 00:06:02.600
but for plenty of activities, which is your brain,
123
00:06:03.600 --> 00:06:06.600
But your brain is not going to be mobilized only looking
124
00:06:06.600 --> 00:06:09.500
at the figures but also observing what
125
00:06:09.500 --> 00:06:13.000
happened on the field and this is reconciling
126
00:06:12.400 --> 00:06:15.600
what you see as a figure and what
127
00:06:15.600 --> 00:06:18.000
you observed on the field that you are
128
00:06:18.100 --> 00:06:21.600
going to be able to provide some understanding you need
129
00:06:21.600 --> 00:06:25.200
a brain and a brain which is not calculating a
130
00:06:24.200 --> 00:06:26.400
brain which is observing.
131
00:06:27.100 --> 00:06:29.900
and of Step One observing the prophet
132
00:06:30.500 --> 00:06:34.000
Step 2 operating cash flow and this concept
133
00:06:33.200 --> 00:06:36.300
of working capital requirement.
134
00:06:36.900 --> 00:06:39.800
Very strong statement generally speaking profit
135
00:06:39.800 --> 00:06:43.400
is not immediately and mechanically transformed
136
00:06:42.400 --> 00:06:44.200
into Cash.
137
00:06:44.900 --> 00:06:47.100
And among the reasons the ones which
138
00:06:47.100 --> 00:06:50.100
I developed in this first module the fact that there is an operating
139
00:06:50.100 --> 00:06:53.900
cycle in an operating cycle. What do you do first you
140
00:06:53.900 --> 00:06:56.200
purchase products and you
141
00:06:56.200 --> 00:07:00.000
build up some inventories, then you generate sales
142
00:06:59.400 --> 00:07:02.700
and for some of them there might
143
00:07:02.700 --> 00:07:05.400
be some delayed payments you show an introduce
144
00:07:05.400 --> 00:07:06.800
some accounts receivable.
145
00:07:07.500 --> 00:07:10.500
When you purchase products some suppliers
146
00:07:10.500 --> 00:07:13.500
accept to be paired with the delay and then you create
147
00:07:13.500 --> 00:07:16.300
some accounts payable you remember
148
00:07:16.300 --> 00:07:19.800
that inverter is an accounts receivable are assets and
149
00:07:19.800 --> 00:07:22.300
accounts payable is a liability.
150
00:07:23.400 --> 00:07:26.500
Now the working character requirement is very fundamental
151
00:07:26.500 --> 00:07:29.800
concept first, you want to have a look at the fonts,
152
00:07:29.800 --> 00:07:33.400
which you committed in the operating cycle the
153
00:07:32.400 --> 00:07:35.900
on the asset side. This is inventories and
154
00:07:35.900 --> 00:07:38.500
accounts receivable. They are in the operating
155
00:07:38.500 --> 00:07:41.500
cycle. But you also have to take into account
156
00:07:41.500 --> 00:07:44.800
this purchases which were not yet disburse. This
157
00:07:44.800 --> 00:07:45.800
is accounts payable.
158
00:07:46.500 --> 00:07:49.400
Now this reduces the commitments. This
159
00:07:49.400 --> 00:07:52.700
is why you want to calculate a net Financial commitment
160
00:07:52.700 --> 00:07:56.000
of the company in the operating cycle. And
161
00:07:55.100 --> 00:07:58.700
then naturally it's inventory Plus
162
00:07:58.700 --> 00:08:01.700
accounts receivable minus net of
163
00:08:01.700 --> 00:08:04.500
accounts payable. This is name the operating
164
00:08:04.500 --> 00:08:06.800
working capital requirement.
165
00:08:07.700 --> 00:08:11.100
I will later on elaborate on the difference between the operating
166
00:08:10.100 --> 00:08:13.500
working capital requirement and a
167
00:08:13.500 --> 00:08:16.600
working capital requirement standing alone. That's for
168
00:08:16.600 --> 00:08:19.200
a little bit later. Now first. Let's observe the
169
00:08:19.200 --> 00:08:23.100
monthly changes in the working capital requirement operating.
170
00:08:24.200 --> 00:08:27.300
At the very beginning in September you have no invitaries people are
171
00:08:27.300 --> 00:08:30.300
paying cash and you're paying your suppliers cash.
172
00:08:30.300 --> 00:08:33.000
No working capital requirement of any kind.
173
00:08:33.500 --> 00:08:36.400
In October you introduce accounts receivable
174
00:08:36.400 --> 00:08:39.400
for B2B and accounts payable for the
175
00:08:39.400 --> 00:08:42.600
supplier, but you have no inventory yet as a consequence.
176
00:08:42.600 --> 00:08:45.800
You have a small increase in the operating working capital requirement
177
00:08:45.800 --> 00:08:48.500
by 1000 a major increase
178
00:08:48.500 --> 00:08:51.800
will show in November because we create inventories and
179
00:08:51.800 --> 00:08:54.500
then the operating working capital requirement moves
180
00:08:54.500 --> 00:08:57.600
up to 10 and then 13,000 in
181
00:08:57.600 --> 00:09:00.300
December. But what is fundamental is to understand
182
00:09:00.300 --> 00:09:04.100
the impact of these working capital requirement on
183
00:09:03.100 --> 00:09:04.800
the cash position?
184
00:09:05.700 --> 00:09:08.500
You remember that at the end of December the operating working
185
00:09:08.500 --> 00:09:11.700
capital requirement is inventories and receivables
186
00:09:11.700 --> 00:09:14.500
minus of payables 12 plus 15 minus
187
00:09:14.500 --> 00:09:18.100
14 is 30. Let's try no
188
00:09:17.100 --> 00:09:20.400
or zero working capital requirement
189
00:09:20.400 --> 00:09:21.200
assumption.
190
00:09:21.700 --> 00:09:25.200
So in the spreadsheet December your one you
191
00:09:24.200 --> 00:09:27.500
replace the purchases, which I proposed by
192
00:09:27.500 --> 00:09:30.200
800 the consequence is
193
00:09:30.200 --> 00:09:32.100
there will be no infactory left.
194
00:09:32.700 --> 00:09:35.400
You force the figure of accounts receivable at
195
00:09:35.400 --> 00:09:36.900
the end and you put zero.
196
00:09:37.500 --> 00:09:40.300
As far as accounts people is concerned you want to reduce the
197
00:09:40.300 --> 00:09:43.300
working capital requirement down to 0 so you say hey
198
00:09:43.300 --> 00:09:45.100
is no accounts people 0%
199
00:09:46.200 --> 00:09:50.000
Then the operating working capital requirement is mechanically Zero
200
00:09:49.100 --> 00:09:52.400
by construction. What is a
201
00:09:52.400 --> 00:09:55.700
new cache figure which you can observe now cash
202
00:09:55.700 --> 00:09:59.300
is 23,400. You
203
00:09:58.300 --> 00:10:01.600
understand that it's an increment by
204
00:10:01.600 --> 00:10:03.100
13,000.
205
00:10:03.900 --> 00:10:06.900
So on a one hand, you have the working capital requirement,
206
00:10:06.900 --> 00:10:09.500
which is down by 13,000. And
207
00:10:09.500 --> 00:10:12.600
the immediate impact is that the cash is a
208
00:10:12.600 --> 00:10:15.400
by the exact same amount. You understand that
209
00:10:15.400 --> 00:10:18.400
there's a perfect trade off between cash and
210
00:10:18.400 --> 00:10:21.500
working capital requirement each and every
211
00:10:21.500 --> 00:10:24.600
additional Dollar in the working capital requirement
212
00:10:24.600 --> 00:10:27.800
is a door Less in cash and the opposite is
213
00:10:27.800 --> 00:10:30.900
true. This is why in financial analysis.
214
00:10:30.900 --> 00:10:33.300
We use a very strong indicator, which is
215
00:10:33.300 --> 00:10:37.000
funds from operations to introduce the evolution
216
00:10:36.700 --> 00:10:38.600
working capital requirement.
217
00:10:39.500 --> 00:10:42.300
The definition of funds from operation. Is that
218
00:10:42.300 --> 00:10:45.100
its cash generated by business operations?
219
00:10:45.900 --> 00:10:48.600
And technically it's the profit. We
220
00:10:48.600 --> 00:10:51.600
have generated throughout the periods minus the
221
00:10:51.600 --> 00:10:54.400
change in a working capital requirement.
222
00:10:55.100 --> 00:11:00.300
So you remember that the profit before tax was 13,400
223
00:10:58.300 --> 00:11:01.300
and the
224
00:11:01.300 --> 00:11:05.400
change in working capital requirement was 13,000. So
225
00:11:04.400 --> 00:11:07.700
you understand that the change in working capital
226
00:11:07.700 --> 00:11:10.700
requirement consume most or most
227
00:11:10.700 --> 00:11:13.500
all of the profit we have generated so the
228
00:11:13.500 --> 00:11:16.500
period how much is left is 400? Okay, it's
229
00:11:16.500 --> 00:11:18.100
positive but not that much.
230
00:11:19.300 --> 00:11:22.500
Now you have to confront this figure with the version of the cache
231
00:11:22.500 --> 00:11:25.800
position. If you look at cash in December minus cash
232
00:11:25.800 --> 00:11:29.600
in August before we start the sales 10,400 minus
233
00:11:29.600 --> 00:11:32.400
10,000 and its first 400 the good
234
00:11:32.400 --> 00:11:35.400
news, but it's an illusion is that it's the
235
00:11:35.400 --> 00:11:35.700
same figure.
236
00:11:36.500 --> 00:11:39.200
So of course a fans from operations have an impact
237
00:11:39.200 --> 00:11:42.500
on the cash, but you remember that we have decided to
238
00:11:42.500 --> 00:11:45.300
pair dividend in general of 2000 and we have
239
00:11:45.300 --> 00:11:50.100
to pay the income tax in January of 2,680. So
240
00:11:49.100 --> 00:11:53.000
the fact that we have an additional 400
241
00:11:52.300 --> 00:11:55.800
in cash as a consequence of funds
242
00:11:55.800 --> 00:11:58.200
from operation hides the fact that
243
00:11:58.200 --> 00:12:02.100
there will be some cash outlets in January before
244
00:12:01.100 --> 00:12:04.200
we get to that I have to tell
245
00:12:04.200 --> 00:12:08.100
you that these funds from operation is definitely an extremely
246
00:12:07.100 --> 00:12:11.000
powerful indicator first to
247
00:12:10.100 --> 00:12:13.300
give you the right formula. We have
248
00:12:13.300 --> 00:12:16.800
to elaborate a little bit on which kind of profit between quotes
249
00:12:16.800 --> 00:12:20.100
the main characteristics of this profit.
250
00:12:19.100 --> 00:12:23.000
Oh first, it's operating it
251
00:12:22.400 --> 00:12:25.900
comes from business operation is fun from
252
00:12:25.900 --> 00:12:28.300
operations second. It's cash because
253
00:12:28.300 --> 00:12:32.100
we're looking at the evolution of the cash position last characteristics
254
00:12:31.100 --> 00:12:34.400
is that it's before tax because we
255
00:12:34.400 --> 00:12:36.100
want to make it absolutely
256
00:12:36.500 --> 00:12:38.500
and from the tax payments
257
00:12:39.300 --> 00:12:42.400
this profit is and I will tell you why in the
258
00:12:42.400 --> 00:12:45.900
module 3 name ebita if
259
00:12:45.900 --> 00:12:48.600
it does stands for earnings before interest
260
00:12:48.600 --> 00:12:51.600
before taxes and before the Precision
261
00:12:51.600 --> 00:12:54.200
amortization, so it's an operating
262
00:12:54.200 --> 00:12:57.600
profit before the Precision cash and before
263
00:12:57.600 --> 00:13:00.300
tax the funds from operation is
264
00:13:00.300 --> 00:13:04.000
a bit generated by the period minus the
265
00:13:03.600 --> 00:13:06.300
change in working capital requirement, which
266
00:13:06.300 --> 00:13:09.700
we could observe from the beginning to the end of the period and why
267
00:13:09.700 --> 00:13:12.400
is it so important is indicator imagine that
268
00:13:12.400 --> 00:13:15.800
you have a discussion as a finest person with
269
00:13:15.800 --> 00:13:18.000
somebody in sales and marketing and this person tells you
270
00:13:18.400 --> 00:13:21.400
oh, I increase sales and as a consequence, I
271
00:13:21.400 --> 00:13:22.900
create a bit down.
272
00:13:23.600 --> 00:13:26.400
You're going to say yes, but as you did not
273
00:13:26.400 --> 00:13:29.400
collect the sales we have
274
00:13:29.400 --> 00:13:32.300
paid for the purchases. We have paid for the
275
00:13:32.300 --> 00:13:36.100
salaries you have generated sales you have increased the
276
00:13:35.100 --> 00:13:38.300
but we have not collected the sales
277
00:13:38.300 --> 00:13:41.700
then as a consequence the working capital requirement when
278
00:13:41.700 --> 00:13:44.200
dramatically up and cash is
279
00:13:44.200 --> 00:13:44.400
gone.
280
00:13:45.100 --> 00:13:48.300
So it looks as if you did a good job because if it does
281
00:13:48.300 --> 00:13:51.200
up the fans from operation is a disaster.
282
00:13:52.600 --> 00:13:55.800
Now discussing with people in business operations slash
283
00:13:55.800 --> 00:13:58.800
production. Somebody tells you I increase
284
00:13:58.800 --> 00:14:01.200
production when I increase the production
285
00:14:01.200 --> 00:14:04.500
volume, I generated economies of scales on the
286
00:14:04.500 --> 00:14:07.200
production fixed cost and I reduce the production
287
00:14:07.200 --> 00:14:10.200
cost per unit as a consequent the a bit that
288
00:14:10.200 --> 00:14:10.700
went up.
289
00:14:11.200 --> 00:14:14.600
And then you say okay congratulations because if
290
00:14:14.600 --> 00:14:17.900
you increase production, but you don't sell
291
00:14:17.900 --> 00:14:20.400
what you produce the impact is that
292
00:14:20.400 --> 00:14:23.500
you're going to grow the inventories without selling
293
00:14:23.500 --> 00:14:27.000
the product. Now you have generated higher
294
00:14:26.300 --> 00:14:29.500
repeat that but what about cash? Oh cash
295
00:14:29.500 --> 00:14:32.700
is not in our bank account, but cash is sleeping
296
00:14:32.700 --> 00:14:33.700
in the warehouse.
297
00:14:34.500 --> 00:14:37.800
You understand that when you want to measure the operational
298
00:14:37.800 --> 00:14:40.600
performance of the company, of course a
299
00:14:40.600 --> 00:14:44.100
bit dies. Absolutely great because you have to make a profit but
300
00:14:43.100 --> 00:14:46.900
standing alone. It's not enough of course
301
00:14:46.900 --> 00:14:49.200
profit is absolutely from them at
302
00:14:49.200 --> 00:14:51.100
all, but it's on the potential cash.
303
00:14:51.700 --> 00:14:54.400
You don't find out your growth and your project
304
00:14:54.400 --> 00:14:57.800
by potential cash, but by actual cash
305
00:14:57.800 --> 00:15:00.300
an actual cash is funds from
306
00:15:00.300 --> 00:15:03.100
operations. You understand that the difference between
307
00:15:03.100 --> 00:15:06.800
potential and actual cash is working capital
308
00:15:06.800 --> 00:15:09.500
requirement, which is a kind of time lag
309
00:15:09.500 --> 00:15:12.600
between the mermature account for a profit and the
310
00:15:12.600 --> 00:15:16.100
moment is profit actually shows in your bank account a
311
00:15:15.100 --> 00:15:18.300
few comments before I conclude this session.
312
00:15:19.300 --> 00:15:23.000
You remember that? We have a change in cash position of plus
313
00:15:22.800 --> 00:15:25.400
400 but I already told you
314
00:15:25.400 --> 00:15:28.500
that it hides a downgraded cash
315
00:15:28.500 --> 00:15:31.300
situation. Why because in January you will
316
00:15:31.300 --> 00:15:34.700
have to pay your taxes and to pay a dividends. Then it's
317
00:15:34.700 --> 00:15:37.200
not plus 400 which is your change in
318
00:15:37.200 --> 00:15:41.700
cash position, but it's potential a minus 4,200
319
00:15:40.700 --> 00:15:42.300
and 80.
320
00:15:43.200 --> 00:15:46.400
Now when you look at tax and dividend two different
321
00:15:46.400 --> 00:15:51.100
perspective paying your tax is absolutely mandatory
322
00:15:49.100 --> 00:15:52.400
Distributing a
323
00:15:52.400 --> 00:15:55.100
dividend is optional. It's a decision which is
324
00:15:55.100 --> 00:15:58.400
taken by shareholders. They can decide to distribute a
325
00:15:58.400 --> 00:16:01.300
dividend or not. You don't decide if
326
00:16:01.300 --> 00:16:03.400
you are going to pay your taxes or not.
327
00:16:04.100 --> 00:16:07.600
Now the question is what is the right decision to
328
00:16:07.600 --> 00:16:10.700
distribute a dividend of 2,000 which
329
00:16:10.700 --> 00:16:13.600
is going to be pad in generate. The
330
00:16:13.600 --> 00:16:16.100
answer will be in module 3.
331
00:16:17.400 --> 00:16:20.400
But first we have to go through module 2
332
00:16:20.400 --> 00:16:23.300
in this module. I'm going to add a couple
333
00:16:23.300 --> 00:16:27.100
of Concepts which are not very difficult. But
334
00:16:26.100 --> 00:16:29.600
more than that. I would like in this
335
00:16:29.600 --> 00:16:32.300
module to reinforce your mastering of
336
00:16:32.300 --> 00:16:35.100
the financial statements. So we are going to
337
00:16:35.100 --> 00:16:38.200
get through three months generate February and
338
00:16:38.200 --> 00:16:41.400
March. I will tell you how to build the financial
339
00:16:41.400 --> 00:16:44.800
statements and you are going to do the exercise by yourself.
340
00:16:44.800 --> 00:16:47.600
It's very important that you are introduced to
341
00:16:47.600 --> 00:16:50.500
the beginning of financial planning.
342
00:16:51.600 --> 00:16:52.300
Thank you very much.
In order to conclude this course accounting for business module 1 I would like to propose you a rapid and add a few compliments.
Further wrap up.
What did we learn? We learn how to calculate the profit revenues Minus cost.
But we also learn how to measure the change in a cash position and Bill the balance sheet at the end of each and every period we observe that generally speaking profit does not coincide with cash static or funds float Dynamic.
There are a few reasons which are introduced in this first module.
There will be other reasons which will be developed during the next modules.
The first reason is we create some inventories and the second one is there's a time lag between on the one hand sales and collection on the other hand purchases and disbursements.
Now, what is very important is to start some financial analysis analyze what happened during these four months.
We need to understand what happened so that we potentially take some corrective action if needed there are two perspectives operating in common cost structure on one hand cash generation on the other hand.
We are going to analyze these to perspectives.
Let's start first with sales cause profits and so on.
There is a tab right at the end which is financial analysis for your one.
What do You observe on top of the spreadsheet the monthly p&l each and every month from September to December and the accumulation for the period and then you recognize the p&l you're one but you also have all information from one month to the other including the corporate income tax which are introduced at the end of December.
I'm going to provide some comments on the cost of goods sold and also on the indirect cost but the top line is what it's about sales and you can observe on the graph that's a sales are up which is a result of our successful commercial activity.
What does it mean sales are up? It means that we have selected the right products at the right price for the customers and we have created value for the customers.
This is a reason why the company exists because it can provide some value to its customers selling goods and services.
That's fine.
But now let's move to the cost and when you observe first the cost of good souls and the growth.
Margin what do You observe that the gross margin rate went down from 33 to an average of 28? What is the interpretation? It does not mean that the company is not doing.
Well.
It means that we have complemented b2c by b2c and B2B.
B2c is we make a profit of 10 when we sell for 30 the gross.
Margin is 33% in September.
We only sell b2c product.
But in October we introduce B2B when we sell B2B we make a profit of five out of a selling price, which is 25.
So the gross margin is 20 then we are going to combine b2c and B2B and the gross margin rate is an average between the b2c growth margin and B2B gross margin understanding Devolution of the channel of distribution is something which gives you the explanation.
Now what about the costs administrative and selling expenses? They are supposed to be fixed cost but they are not always fixed cost.
Sometimes you have an incremental fixed cost why because the activity is growing and then you need more support.
But when you look at these figures as a percentage to revenues what is very interesting is to understand that there is a combination of numerator in direct cost and the nominator revenue from September to October what happens the fixed cost administrative expense myself is 1,000.
It represents 17% of the September revenues, but as you know, October the revenues are the same fixed cost of 1,000 is down from 17 to 9% of revenues when the fixed costs are fixed and when the revenues are up the fixed cost per unit soul is down and as a consequence, we generate what we name economies of scale.
In October the fixed costs are going to go up because I move from halftime to full-time and because I hire a person as a consequence the operating expenses are going to represent 12% to sales because there is an incremental fixed cost but as this fixed cost are the same from November to December.
So 12 is down to 10.
So you understand that if you want to look at evolution of the operating profit, you have a combination of gross margin, but you have a combination of also what happens in the fixed cost which is incremental fixed cost and economies of scale this shows on the graph on the graph.
You read the gross margin, which is 33 at first and then it's going to stabilize.
The interpretation is mix b2c B2B and when you look at the evolution of the operating margin, it's a consequence of the growth margin, but it is also the consequence of the evolution of my fixed cost and the economies of scale, which I can generate when I All my revenues without changing the fixed cost then you understand that when you want to make a financial analysis and understand why the figures move from one to the other the spreadsheet is extremely useful because it makes a calculations but the figures are not an explanation.
If you want an explanation if you want to understand what happens you need something which is very useful not only for financial analysis, but for plenty of activities, which is your brain, But your brain is not going to be mobilized only looking at the figures but also observing what happened on the field and this is reconciling what you see as a figure and what you observed on the field that you are going to be able to provide some understanding you need a brain and a brain which is not calculating a brain which is observing.
and of Step One observing the prophet Step 2 operating cash flow and this concept of working capital requirement.
Very strong statement generally speaking profit is not immediately and mechanically transformed into Cash.
And among the reasons the ones which I developed in this first module the fact that there is an operating cycle in an operating cycle.
What do you do first you purchase products and you build up some inventories, then you generate sales and for some of them there might be some delayed payments you show an introduce some accounts receivable.
When you purchase products some suppliers accept to be paired with the delay and then you create some accounts payable you remember that inverter is an accounts receivable are assets and accounts payable is a liability.
Now the working character requirement is very fundamental concept first, you want to have a look at the fonts, which you committed in the operating cycle the on the asset side.
This is inventories and accounts receivable.
They are in the operating cycle.
But you also have to take into account this purchases which were not yet disburse.
This is accounts payable.
Now this reduces the commitments.
This is why you want to calculate a net Financial commitment of the company in the operating cycle.
And then naturally it's inventory Plus accounts receivable minus net of accounts payable.
This is name the operating working capital requirement.
I will later on elaborate on the difference between the operating working capital requirement and a working capital requirement standing alone.
That's for a little bit later.
Now first.
Let's observe the monthly changes in the working capital requirement operating.
At the very beginning in September you have no invitaries people are paying cash and you're paying your suppliers cash.
No working capital requirement of any kind.
In October you introduce accounts receivable for B2B and accounts payable for the supplier, but you have no inventory yet as a consequence.
You have a small increase in the operating working capital requirement by 1000 a major increase will show in November because we create inventories and then the operating working capital requirement moves up to 10 and then 13,000 in December.
But what is fundamental is to understand the impact of these working capital requirement on the cash position? You remember that at the end of December the operating working capital requirement is inventories and receivables minus of payables 12 plus 15 minus 14 is 30.
Let's try no or zero working capital requirement assumption.
So in the spreadsheet December your one you replace the purchases, which I proposed by 800 the consequence is there will be no infactory left.
You force the figure of accounts receivable at the end and you put zero.
As far as accounts people is concerned you want to reduce the working capital requirement down to 0 so you say hey is no accounts people 0% Then the operating working capital requirement is mechanically Zero by construction.
What is a new cache figure which you can observe now cash is 23,400.
You understand that it's an increment by 13,000.
So on a one hand, you have the working capital requirement, which is down by 13,000.
And the immediate impact is that the cash is a by the exact same amount.
You understand that there's a perfect trade off between cash and working capital requirement each and every additional Dollar in the working capital requirement is a door Less in cash and the opposite is true.
This is why in financial analysis.
We use a very strong indicator, which is funds from operations to introduce the evolution working capital requirement.
The definition of funds from operation.
Is that its cash generated by business operations? And technically it's the profit.
We have generated throughout the periods minus the change in a working capital requirement.
So you remember that the profit before tax was 13,400 and the change in working capital requirement was 13,000.
So you understand that the change in working capital requirement consume most or most all of the profit we have generated so the period how much is left is 400? Okay, it's positive but not that much.
Now you have to confront this figure with the version of the cache position.
If you look at cash in December minus cash in August before we start the sales 10,400 minus 10,000 and its first 400 the good news, but it's an illusion is that it's the same figure.
So of course a fans from operations have an impact on the cash, but you remember that we have decided to pair dividend in general of 2000 and we have to pay the income tax in January of 2,680.
So the fact that we have an additional 400 in cash as a consequence of funds from operation hides the fact that there will be some cash outlets in January before we get to that I have to tell you that these funds from operation is definitely an extremely powerful indicator first to give you the right formula.
We have to elaborate a little bit on which kind of profit between quotes the main characteristics of this profit.
Oh first, it's operating it comes from business operation is fun from operations second.
It's cash because we're looking at the evolution of the cash position last characteristics is that it's before tax because we want to make it absolutely and from the tax payments this profit is and I will tell you why in the module 3 name ebita if it does stands for earnings before interest before taxes and before the Precision amortization, so it's an operating profit before the Precision cash and before tax the funds from operation is a bit generated by the period minus the change in working capital requirement, which we could observe from the beginning to the end of the period and why is it so important is indicator imagine that you have a discussion as a finest person with somebody in sales and marketing and this person tells you oh, I increase sales and as a consequence, I create a bit down.
You're going to say yes, but as you did not collect the sales we have paid for the purchases.
We have paid for the salaries you have generated sales you have increased the but we have not collected the sales then as a consequence the working capital requirement when dramatically up and cash is gone.
So it looks as if you did a good job because if it does up the fans from operation is a disaster.
Now discussing with people in business operations slash production.
Somebody tells you I increase production when I increase the production volume, I generated economies of scales on the production fixed cost and I reduce the production cost per unit as a consequent the a bit that went up.
And then you say okay congratulations because if you increase production, but you don't sell what you produce the impact is that you're going to grow the inventories without selling the product.
Now you have generated higher repeat that but what about cash? Oh cash is not in our bank account, but cash is sleeping in the warehouse.
You understand that when you want to measure the operational performance of the company, of course a bit dies.
Absolutely great because you have to make a profit but standing alone.
It's not enough of course profit is absolutely from them at all, but it's on the potential cash.
You don't find out your growth and your project by potential cash, but by actual cash an actual cash is funds from operations.
You understand that the difference between potential and actual cash is working capital requirement, which is a kind of time lag between the mermature account for a profit and the moment is profit actually shows in your bank account a few comments before I conclude this session.
You remember that? We have a change in cash position of plus 400 but I already told you that it hides a downgraded cash situation.
Why because in January you will have to pay your taxes and to pay a dividends.
Then it's not plus 400 which is your change in cash position, but it's potential a minus 4,200 and 80.
Now when you look at tax and dividend two different perspective paying your tax is absolutely mandatory Distributing a dividend is optional.
It's a decision which is taken by shareholders.
They can decide to distribute a dividend or not.
You don't decide if you are going to pay your taxes or not.
Now the question is what is the right decision to distribute a dividend of 2,000 which is going to be pad in generate.
The answer will be in module 3.
But first we have to go through module 2 in this module.
I'm going to add a couple of Concepts which are not very difficult.
But more than that.
I would like in this module to reinforce your mastering of the financial statements.
So we are going to get through three months generate February and March.
I will tell you how to build the financial statements and you are going to do the exercise by yourself.
It's very important that you are introduced to the beginning of financial planning.
Thank you very much.