OCP Group E-Cademy Dominique Jacquet

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Accounting for entrepreneurs, module 4 // Investing in intangibles, Introduction

  1. Accounting for entrepreneurs
  2. Accounting for entrepreneurs, module 4 // Investing in intangibles, Introduction
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WEBVTT 1 00:00:00.020 --> 00:00:04.800 Hello and welcome the fourth module of this course Accounting for 2 00:00:05.200 --> 00:00:08.080 Business. You remember the mindset of this training. 3 00:00:08.300 --> 00:00:11.960 The objective is not accounting for the sake of accounting. 4 00:00:12.220 --> 00:00:16.480 The objective is that managers in business operations and understand 5 00:00:17.020 --> 00:00:21.880 how the accounting information is produced and structured 6 00:00:22.460 --> 00:00:27.080 so that it can be analyzed by managers who have to take decisions 7 00:00:27.300 --> 00:00:28.880 in business operations. 8 00:00:29.820 --> 00:00:34.640 The skills you acquire during the first module first understand how profit is 9 00:00:34.640 --> 00:00:35.473 built, 10 00:00:36.340 --> 00:00:41.320 but very quickly we understood that cashers from profit because 11 00:00:41.320 --> 00:00:44.600 there is a time lag between the moment you sell and the moment you get the cash. 12 00:00:44.930 --> 00:00:48.920 There is a time lag between the moment you buy and the moment you pay your 13 00:00:49.200 --> 00:00:51.000 suppliers progressively. 14 00:00:51.000 --> 00:00:55.880 We understood that we really need three fun documents to understand what's going 15 00:00:55.880 --> 00:00:58.120 on in business operation. The p and l, 16 00:00:58.120 --> 00:01:01.400 the income statement is a calculation of the profit, 17 00:01:02.260 --> 00:01:04.680 but as profit differs from cash, 18 00:01:05.060 --> 00:01:09.560 we need another document which explains how cash is moving from one period to 19 00:01:09.560 --> 00:01:10.393 the other. 20 00:01:10.500 --> 00:01:14.720 The p and l on the cash budget are both films what happened 21 00:01:15.220 --> 00:01:18.640 during the period. The balance sheet is a picture at the beginning, 22 00:01:18.860 --> 00:01:19.880 at the end of the period, 23 00:01:20.290 --> 00:01:24.480 which takes into account how much you invested in assets and the financial and 24 00:01:24.480 --> 00:01:28.400 operating resources you needed to raise in order to finance these assets. 25 00:01:29.020 --> 00:01:32.760 Thanks was the first module we've been able to introduce a first concept of 26 00:01:33.080 --> 00:01:37.960 financial accounting and also a financial analysis because what is 27 00:01:38.280 --> 00:01:42.400 absolutely key is to interpret the figures so that you can make decisions 28 00:01:43.340 --> 00:01:45.280 to fundamental concepts, 29 00:01:45.590 --> 00:01:50.320 working capital requirement and funds from our operations. In both case, 30 00:01:50.470 --> 00:01:53.040 it's about cash. So second, 31 00:01:53.150 --> 00:01:58.000 modular started with introducing the difference between a current profit and 32 00:01:58.000 --> 00:01:59.120 an exceptional profit. 33 00:01:59.750 --> 00:02:03.080 This is a fundamental difference because current means recur, 34 00:02:03.080 --> 00:02:05.600 something which is going on year after year. 35 00:02:05.670 --> 00:02:08.200 Exceptional looks like an accident, 36 00:02:08.690 --> 00:02:11.160 which should not happen again in the future. 37 00:02:12.010 --> 00:02:16.920 There was also an exercise to build the financial statements and understand 38 00:02:17.130 --> 00:02:21.200 funds from operations, current funds from operations, and again, 39 00:02:21.200 --> 00:02:25.040 you have the distinction between current and non-current exceptional. 40 00:02:26.100 --> 00:02:30.840 We observed that the company was growing, which is great commercial success, 41 00:02:31.460 --> 00:02:34.920 but growth consumes financial resources, 42 00:02:34.970 --> 00:02:39.600 which is going to be definitely a permanent concern for our business. 43 00:02:40.580 --> 00:02:45.280 We kept on interpreting the figures, financial analysis, KPIs, 44 00:02:45.750 --> 00:02:47.040 performance indicators, 45 00:02:47.260 --> 00:02:51.760 but what is very important is to understand the relevance of these KPIs, 46 00:02:52.100 --> 00:02:55.000 how to use them and not misuse them. 47 00:02:55.820 --> 00:02:58.800 And we decided as the company was successful to 48 00:02:58.800 --> 00:03:00.260 Prepare the company for growth. 49 00:03:00.800 --> 00:03:05.620 And then growth means we have to invest for the future and it was the objective 50 00:03:05.620 --> 00:03:10.300 of module three to understand how you invest in production capacities. 51 00:03:10.300 --> 00:03:13.780 This is named tangibles. Module four is intangibles. 52 00:03:14.490 --> 00:03:18.980 Investing means that you are spending the monnet today so that tomorrow, 53 00:03:19.160 --> 00:03:21.900 thanks to your project, you're going to generate benefits, 54 00:03:22.680 --> 00:03:26.420 but first you have to evaluate the financial performance or relevance of the 55 00:03:26.420 --> 00:03:30.620 project. Is it good or bad on an economic or financial point of view? 56 00:03:31.320 --> 00:03:32.460 But interestingly, 57 00:03:32.830 --> 00:03:37.260 production cost was an extremely important concept. 58 00:03:38.070 --> 00:03:39.860 Beforehand we were buying, 59 00:03:40.160 --> 00:03:45.020 so production was just purchasing and then the cost of goods All 60 00:03:45.120 --> 00:03:48.620 was simply the cost of purchasing the goods we were selling to the customers. 61 00:03:48.800 --> 00:03:50.060 Now we manufacture them, 62 00:03:50.480 --> 00:03:54.780 so the production cost is much more sophisticated and you have to introduce 63 00:03:54.910 --> 00:03:58.820 wages and salaries and consumption of supplies and depreciation and so on and so 64 00:03:58.820 --> 00:04:02.780 forth. Same story for the evaluation of inventories. 65 00:04:03.450 --> 00:04:06.020 Inventories, no more purchasing the goods, 66 00:04:06.170 --> 00:04:10.220 it's manufacturing and then the production cost is absolutely essential. 67 00:04:11.770 --> 00:04:13.260 When we observe the cost, 68 00:04:13.480 --> 00:04:16.860 we made a distinction between fixed and variable cost, 69 00:04:16.860 --> 00:04:21.300 depending on the evolution of cost when sales are moving up or down, 70 00:04:22.080 --> 00:04:26.180 but when revenues are growing and fixed cost remain fixed, 71 00:04:26.410 --> 00:04:28.140 then the fixed cost per unit, 72 00:04:28.440 --> 00:04:33.180 the fixed cost divided by the number of units we selling to the customers is 73 00:04:33.180 --> 00:04:36.540 down. And this is a very important concept and phenomenon, 74 00:04:36.540 --> 00:04:40.300 which is named economies of scale. Phenomenal. In business, 75 00:04:41.360 --> 00:04:45.740 we were investing to buying a machine and we did not have enough cash in a 76 00:04:45.740 --> 00:04:47.100 pocket to pay the machine. 77 00:04:47.530 --> 00:04:52.420 Then we need to go and visit the banker to get some additional 78 00:04:52.570 --> 00:04:56.060 financing, introduction to financing, financial structure, 79 00:04:56.170 --> 00:04:57.860 financial strategy of the company. 80 00:04:59.070 --> 00:05:02.850 We kept on deep diving in the concept of operating, 81 00:05:02.850 --> 00:05:05.610 working capital requirement and funds from operation, 82 00:05:06.190 --> 00:05:09.130 but we also introduced a very fundamental concept, 83 00:05:09.170 --> 00:05:13.130 which is named E B D earnings before interest in taxes, 84 00:05:13.410 --> 00:05:15.490 depreciation, and amortization, 85 00:05:15.540 --> 00:05:18.770 which is so well known in business now, 86 00:05:18.770 --> 00:05:20.650 we have invested intangibles. 87 00:05:21.070 --> 00:05:24.930 We are ready now to invest in intangible assets. 88 00:05:25.880 --> 00:05:30.770 This module is going to be structured exactly as the same as the former modules. 89 00:05:31.300 --> 00:05:32.890 First, at the end of this video, 90 00:05:33.250 --> 00:05:38.210 I will introduce you the development plan for the third quarter starting in 91 00:05:38.280 --> 00:05:42.770 July. In July, we decide to invest in research and development. 92 00:05:43.050 --> 00:05:45.090 Research and development is very immaterial, 93 00:05:45.790 --> 00:05:50.050 but it is an investment which we realize inside we build 94 00:05:50.590 --> 00:05:54.730 in this investment in research and development hiring people. 95 00:05:55.310 --> 00:05:56.730 In August, there will be another 96 00:05:56.880 --> 00:06:01.540 Investment in immaterial assets, but it will be through acquisition. 97 00:06:01.560 --> 00:06:06.140 We are going to acquire a software license in order to improve the quality of 98 00:06:06.160 --> 00:06:09.500 our management of business operations. Now in September, 99 00:06:09.600 --> 00:06:13.660 we are going to consolidate that and we are going to be ready to build a 100 00:06:13.660 --> 00:06:16.900 factory, which will be the objective of module five. 101 00:06:17.660 --> 00:06:22.140 I will obviously develop the monthly financial analysis to see the progress of 102 00:06:22.140 --> 00:06:25.340 the company. As far as tools are concerned, 103 00:06:25.680 --> 00:06:29.700 you have the same kind of structure, presentation, slides and audio, 104 00:06:30.040 --> 00:06:34.580 the spreadsheet in parallel with the formulas, the figures and the results. 105 00:06:35.160 --> 00:06:39.300 And there will be a test at the end of the module. Now, 106 00:06:39.340 --> 00:06:41.180 a few words about the development plan. 107 00:06:41.930 --> 00:06:46.100 When we look at the past in March when we bought the machine, 108 00:06:46.400 --> 00:06:49.540 we were producing and selling 1,900 units. 109 00:06:50.680 --> 00:06:51.513 In June, 110 00:06:51.800 --> 00:06:55.740 it is 2,900 and we anticipate that growth will go on 111 00:06:56.290 --> 00:07:01.100 July, 3000 600. Uh, a reduction in August because of holidays, 112 00:07:01.100 --> 00:07:03.940 and it starts again in September 4,300. 113 00:07:04.720 --> 00:07:08.580 But you understand that the capacity of the machine is limited to 5,000. 114 00:07:09.000 --> 00:07:13.940 So we are getting closer and closer to saturation of the capacity of the 115 00:07:13.940 --> 00:07:18.740 machine. Now we have to think about investing for the future and significantly 116 00:07:19.100 --> 00:07:23.300 incrementing the capacity. We have an industrial ambition. 117 00:07:23.470 --> 00:07:25.540 We've been successful and we want to go on. 118 00:07:26.200 --> 00:07:29.260 So we want to offer new products to the customers. 119 00:07:29.710 --> 00:07:32.380 These new products are going to come from innovation, 120 00:07:34.280 --> 00:07:38.980 but if innovation is really successful and we can develop product supply, 121 00:07:39.250 --> 00:07:43.460 then we are going to sell more and we have to scale up the production capacity. 122 00:07:43.880 --> 00:07:46.940 So the machine is going to be transformed into a factory, 123 00:07:47.030 --> 00:07:52.020 which will be module five. Before we build the factory, 124 00:07:52.560 --> 00:07:55.700 we need to have the product ready for production, 125 00:07:56.440 --> 00:07:59.260 and then we have to invest in technological expenses. 126 00:08:00.480 --> 00:08:05.060 You remember we have one engineer today who is supporting the business 127 00:08:05.150 --> 00:08:08.740 operations, uh, management of operations and so on. 128 00:08:09.430 --> 00:08:14.220 We'll probably need a second one before we start producing with a new 129 00:08:14.220 --> 00:08:19.140 factory management, team management. We need a supervisor. That's fine. 130 00:08:19.440 --> 00:08:23.420 Now we are going to invest in development and we are going to hire three people 131 00:08:24.280 --> 00:08:27.180 in July, a fourth, one in August, 132 00:08:27.240 --> 00:08:29.700 and the fifth one in September, 133 00:08:29.960 --> 00:08:34.580 so that we are ready with a new product to flood the market with our product. 134 00:08:36.220 --> 00:08:39.990 Then you have a cost. The cost is 1,500. 135 00:08:40.100 --> 00:08:43.150 Unit of currency per person, doesn't matter the figure. 136 00:08:43.220 --> 00:08:47.470 What is important is to understand that we are going to spend more and more. 137 00:08:48.360 --> 00:08:52.150 These development costs are going to be capitalized, 138 00:08:52.530 --> 00:08:54.870 and I will elaborate on that point in a few 139 00:08:54.980 --> 00:08:56.940 Seconds. When you capitalize, 140 00:08:57.440 --> 00:09:01.300 you build in a kind of net fixed asset, 141 00:09:01.590 --> 00:09:05.740 which you are going to amortize. You depreciate when it's tangible, 142 00:09:06.200 --> 00:09:08.100 you amortize when it's intangible, 143 00:09:08.680 --> 00:09:13.580 and we decide to amortize these developed more expenses over 36 144 00:09:13.580 --> 00:09:17.900 months. Now, should you capitalize r d expenses or not? 145 00:09:17.900 --> 00:09:19.860 There are some arguments in favor of, 146 00:09:20.190 --> 00:09:24.180 there are some arguments against in favor of capitalizing. 147 00:09:24.360 --> 00:09:26.780 The strong argument is that it is an investment. 148 00:09:27.400 --> 00:09:31.020 It is an investment which is not related with the activity today, 149 00:09:31.040 --> 00:09:32.660 but with the activity tomorrow, 150 00:09:33.160 --> 00:09:37.620 an investment is you spend today and you get the benefits in the future. Now, 151 00:09:37.620 --> 00:09:38.940 on an accounting point of view, 152 00:09:38.940 --> 00:09:41.580 what is the consequence of this economic statement? 153 00:09:43.050 --> 00:09:46.380 Imagine you decide to write off as a cost, 154 00:09:46.600 --> 00:09:48.580 the r and d expenditures. 155 00:09:49.440 --> 00:09:54.420 So today you are investing in r and d. You are spending the money today, 156 00:09:54.480 --> 00:09:57.220 and it's going to be introduced in the p and l of today. 157 00:09:57.440 --> 00:09:59.100 But what is the role of the p and l? 158 00:09:59.240 --> 00:10:02.740 The role of the p and l is to understand when you sold products, 159 00:10:02.800 --> 00:10:04.060 did you make a profit or not? 160 00:10:04.320 --> 00:10:08.940 So you are going to put against that revenues the cost which are 161 00:10:08.940 --> 00:10:10.700 associated with the revenues, 162 00:10:11.160 --> 00:10:15.020 but what you invest in r and d today is not associated with the revenues of 163 00:10:15.030 --> 00:10:17.740 today. It's associated with the revenues of tomorrow. 164 00:10:18.560 --> 00:10:21.300 It should not show in the p and l of today. 165 00:10:22.240 --> 00:10:26.220 You understand why r and d expenses have to be kept lies. 166 00:10:26.880 --> 00:10:31.540 Of course, there are some arguments again that r and d is a risk. 167 00:10:31.840 --> 00:10:36.220 Is it going to be successful or not? Well, basically you don't know, 168 00:10:36.360 --> 00:10:39.860 and this is why when you capitalize something in the hope that there will be 169 00:10:39.860 --> 00:10:43.340 future revenues and you don't know if the future revenues are going to be 170 00:10:43.340 --> 00:10:45.860 generated or not. Of course this is risky. 171 00:10:46.520 --> 00:10:50.740 And what do you show in the balance sheet? The cost. What is the value? 172 00:10:51.080 --> 00:10:53.860 The value depends very much on the commercial success, 173 00:10:54.280 --> 00:10:58.100 and this is why there is a confrontation between the value and the cost. 174 00:10:58.650 --> 00:11:03.500 This is why some people are against the capitalizing, in my opinion, 175 00:11:03.760 --> 00:11:08.420 and in this exercise we decide to capitalize because it's 176 00:11:08.850 --> 00:11:12.020 very much about the economic nature of r and d. 177 00:11:13.090 --> 00:11:17.900 Then we are ready to start r and d in July. This will be the next video.
Hello and welcome the fourth module of this course Accounting for Business.
You remember the mindset of this training.
The objective is not accounting for the sake of accounting.
The objective is that managers in business operations and understand how the accounting information is produced and structured so that it can be analyzed by managers who have to take decisions in business operations.
The skills you acquire during the first module first understand how profit is built, but very quickly we understood that cashers from profit because there is a time lag between the moment you sell and the moment you get the cash.
There is a time lag between the moment you buy and the moment you pay your suppliers progressively.
We understood that we really need three fun documents to understand what's going on in business operation.
The p and l, the income statement is a calculation of the profit, but as profit differs from cash, we need another document which explains how cash is moving from one period to the other.
The p and l on the cash budget are both films what happened during the period.
The balance sheet is a picture at the beginning, at the end of the period, which takes into account how much you invested in assets and the financial and operating resources you needed to raise in order to finance these assets.
Thanks was the first module we've been able to introduce a first concept of financial accounting and also a financial analysis because what is absolutely key is to interpret the figures so that you can make decisions to fundamental concepts, working capital requirement and funds from our operations.
In both case, it's about cash.
So second, modular started with introducing the difference between a current profit and an exceptional profit.
This is a fundamental difference because current means recur, something which is going on year after year.
Exceptional looks like an accident, which should not happen again in the future.
There was also an exercise to build the financial statements and understand funds from operations, current funds from operations, and again, you have the distinction between current and non-current exceptional.
We observed that the company was growing, which is great commercial success, but growth consumes financial resources, which is going to be definitely a permanent concern for our business.
We kept on interpreting the figures, financial analysis, KPIs, performance indicators, but what is very important is to understand the relevance of these KPIs, how to use them and not misuse them.
And we decided as the company was successful to Prepare the company for growth.
And then growth means we have to invest for the future and it was the objective of module three to understand how you invest in production capacities.
This is named tangibles.
Module four is intangibles.
Investing means that you are spending the monnet today so that tomorrow, thanks to your project, you're going to generate benefits, but first you have to evaluate the financial performance or relevance of the project.
Is it good or bad on an economic or financial point of view? But interestingly, production cost was an extremely important concept.
Beforehand we were buying, so production was just purchasing and then the cost of goods All was simply the cost of purchasing the goods we were selling to the customers.
Now we manufacture them, so the production cost is much more sophisticated and you have to introduce wages and salaries and consumption of supplies and depreciation and so on and so forth.
Same story for the evaluation of inventories.
Inventories, no more purchasing the goods, it's manufacturing and then the production cost is absolutely essential.
When we observe the cost, we made a distinction between fixed and variable cost, depending on the evolution of cost when sales are moving up or down, but when revenues are growing and fixed cost remain fixed, then the fixed cost per unit, the fixed cost divided by the number of units we selling to the customers is down.
And this is a very important concept and phenomenon, which is named economies of scale.
Phenomenal.
In business, we were investing to buying a machine and we did not have enough cash in a pocket to pay the machine.
Then we need to go and visit the banker to get some additional financing, introduction to financing, financial structure, financial strategy of the company.
We kept on deep diving in the concept of operating, working capital requirement and funds from operation, but we also introduced a very fundamental concept, which is named E B D earnings before interest in taxes, depreciation, and amortization, which is so well known in business now, we have invested intangibles.
We are ready now to invest in intangible assets.
This module is going to be structured exactly as the same as the former modules.
First, at the end of this video, I will introduce you the development plan for the third quarter starting in July.
In July, we decide to invest in research and development.
Research and development is very immaterial, but it is an investment which we realize inside we build in this investment in research and development hiring people.
In August, there will be another Investment in immaterial assets, but it will be through acquisition.
We are going to acquire a software license in order to improve the quality of our management of business operations.
Now in September, we are going to consolidate that and we are going to be ready to build a factory, which will be the objective of module five.
I will obviously develop the monthly financial analysis to see the progress of the company.
As far as tools are concerned, you have the same kind of structure, presentation, slides and audio, the spreadsheet in parallel with the formulas, the figures and the results.
And there will be a test at the end of the module.
Now, a few words about the development plan.
When we look at the past in March when we bought the machine, we were producing and selling 1,900 units.
In June, it is 2,900 and we anticipate that growth will go on July, 3000 600.
Uh, a reduction in August because of holidays, and it starts again in September 4,300.
But you understand that the capacity of the machine is limited to 5,000.
So we are getting closer and closer to saturation of the capacity of the machine.
Now we have to think about investing for the future and significantly incrementing the capacity.
We have an industrial ambition.
We've been successful and we want to go on.
So we want to offer new products to the customers.
These new products are going to come from innovation, but if innovation is really successful and we can develop product supply, then we are going to sell more and we have to scale up the production capacity.
So the machine is going to be transformed into a factory, which will be module five.
Before we build the factory, we need to have the product ready for production, and then we have to invest in technological expenses.
You remember we have one engineer today who is supporting the business operations, uh, management of operations and so on.
We'll probably need a second one before we start producing with a new factory management, team management.
We need a supervisor.
That's fine.
Now we are going to invest in development and we are going to hire three people in July, a fourth, one in August, and the fifth one in September, so that we are ready with a new product to flood the market with our product.
Then you have a cost.
The cost is 1,500.
Unit of currency per person, doesn't matter the figure.
What is important is to understand that we are going to spend more and more.
These development costs are going to be capitalized, and I will elaborate on that point in a few Seconds.
When you capitalize, you build in a kind of net fixed asset, which you are going to amortize.
You depreciate when it's tangible, you amortize when it's intangible, and we decide to amortize these developed more expenses over 36 months.
Now, should you capitalize r d expenses or not? There are some arguments in favor of, there are some arguments against in favor of capitalizing.
The strong argument is that it is an investment.
It is an investment which is not related with the activity today, but with the activity tomorrow, an investment is you spend today and you get the benefits in the future.
Now, on an accounting point of view, what is the consequence of this economic statement? Imagine you decide to write off as a cost, the r and d expenditures.
So today you are investing in r and d.
You are spending the money today, and it's going to be introduced in the p and l of today.
But what is the role of the p and l? The role of the p and l is to understand when you sold products, did you make a profit or not? So you are going to put against that revenues the cost which are associated with the revenues, but what you invest in r and d today is not associated with the revenues of today.
It's associated with the revenues of tomorrow.
It should not show in the p and l of today.
You understand why r and d expenses have to be kept lies.
Of course, there are some arguments again that r and d is a risk.
Is it going to be successful or not? Well, basically you don't know, and this is why when you capitalize something in the hope that there will be future revenues and you don't know if the future revenues are going to be generated or not.
Of course this is risky.
And what do you show in the balance sheet? The cost.
What is the value? The value depends very much on the commercial success, and this is why there is a confrontation between the value and the cost.
This is why some people are against the capitalizing, in my opinion, and in this exercise we decide to capitalize because it's very much about the economic nature of r and d.
Then we are ready to start r and d in July.
This will be the next video.