Accounting for entrepreneurs, module 4 // Investing in intangibles, Introduction
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Hello and welcome the fourth module of this course Accounting for
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Business. You remember the mindset of this training.
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The objective is not accounting for the sake of accounting.
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The objective is that managers in business operations and understand
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how the accounting information is produced and structured
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so that it can be analyzed by managers who have to take decisions
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in business operations.
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The skills you acquire during the first module first understand how profit is
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built,
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but very quickly we understood that cashers from profit because
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there is a time lag between the moment you sell and the moment you get the cash.
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There is a time lag between the moment you buy and the moment you pay your
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suppliers progressively.
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We understood that we really need three fun documents to understand what's going
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on in business operation. The p and l,
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the income statement is a calculation of the profit,
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but as profit differs from cash,
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we need another document which explains how cash is moving from one period to
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the other.
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The p and l on the cash budget are both films what happened
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during the period. The balance sheet is a picture at the beginning,
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at the end of the period,
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which takes into account how much you invested in assets and the financial and
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operating resources you needed to raise in order to finance these assets.
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Thanks was the first module we've been able to introduce a first concept of
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financial accounting and also a financial analysis because what is
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absolutely key is to interpret the figures so that you can make decisions
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to fundamental concepts,
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working capital requirement and funds from our operations. In both case,
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it's about cash. So second,
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modular started with introducing the difference between a current profit and
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an exceptional profit.
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This is a fundamental difference because current means recur,
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something which is going on year after year.
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Exceptional looks like an accident,
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which should not happen again in the future.
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There was also an exercise to build the financial statements and understand
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funds from operations, current funds from operations, and again,
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you have the distinction between current and non-current exceptional.
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We observed that the company was growing, which is great commercial success,
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but growth consumes financial resources,
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which is going to be definitely a permanent concern for our business.
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We kept on interpreting the figures, financial analysis, KPIs,
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performance indicators,
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but what is very important is to understand the relevance of these KPIs,
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how to use them and not misuse them.
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And we decided as the company was successful to
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Prepare the company for growth.
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And then growth means we have to invest for the future and it was the objective
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of module three to understand how you invest in production capacities.
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This is named tangibles. Module four is intangibles.
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Investing means that you are spending the monnet today so that tomorrow,
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thanks to your project, you're going to generate benefits,
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but first you have to evaluate the financial performance or relevance of the
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project. Is it good or bad on an economic or financial point of view?
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But interestingly,
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production cost was an extremely important concept.
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Beforehand we were buying,
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so production was just purchasing and then the cost of goods All
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was simply the cost of purchasing the goods we were selling to the customers.
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Now we manufacture them,
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so the production cost is much more sophisticated and you have to introduce
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wages and salaries and consumption of supplies and depreciation and so on and so
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forth. Same story for the evaluation of inventories.
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Inventories, no more purchasing the goods,
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it's manufacturing and then the production cost is absolutely essential.
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When we observe the cost,
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we made a distinction between fixed and variable cost,
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depending on the evolution of cost when sales are moving up or down,
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but when revenues are growing and fixed cost remain fixed,
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then the fixed cost per unit,
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the fixed cost divided by the number of units we selling to the customers is
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down. And this is a very important concept and phenomenon,
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which is named economies of scale. Phenomenal. In business,
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we were investing to buying a machine and we did not have enough cash in a
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pocket to pay the machine.
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Then we need to go and visit the banker to get some additional
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financing, introduction to financing, financial structure,
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financial strategy of the company.
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We kept on deep diving in the concept of operating,
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working capital requirement and funds from operation,
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but we also introduced a very fundamental concept,
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which is named E B D earnings before interest in taxes,
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depreciation, and amortization,
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which is so well known in business now,
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we have invested intangibles.
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We are ready now to invest in intangible assets.
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This module is going to be structured exactly as the same as the former modules.
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First, at the end of this video,
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I will introduce you the development plan for the third quarter starting in
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July. In July, we decide to invest in research and development.
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Research and development is very immaterial,
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but it is an investment which we realize inside we build
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in this investment in research and development hiring people.
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In August, there will be another
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Investment in immaterial assets, but it will be through acquisition.
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We are going to acquire a software license in order to improve the quality of
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our management of business operations. Now in September,
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we are going to consolidate that and we are going to be ready to build a
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factory, which will be the objective of module five.
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I will obviously develop the monthly financial analysis to see the progress of
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the company. As far as tools are concerned,
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you have the same kind of structure, presentation, slides and audio,
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the spreadsheet in parallel with the formulas, the figures and the results.
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And there will be a test at the end of the module. Now,
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a few words about the development plan.
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When we look at the past in March when we bought the machine,
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we were producing and selling 1,900 units.
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In June,
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it is 2,900 and we anticipate that growth will go on
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July, 3000 600. Uh, a reduction in August because of holidays,
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and it starts again in September 4,300.
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But you understand that the capacity of the machine is limited to 5,000.
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So we are getting closer and closer to saturation of the capacity of the
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machine. Now we have to think about investing for the future and significantly
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incrementing the capacity. We have an industrial ambition.
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We've been successful and we want to go on.
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So we want to offer new products to the customers.
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These new products are going to come from innovation,
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but if innovation is really successful and we can develop product supply,
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then we are going to sell more and we have to scale up the production capacity.
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So the machine is going to be transformed into a factory,
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which will be module five. Before we build the factory,
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we need to have the product ready for production,
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and then we have to invest in technological expenses.
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You remember we have one engineer today who is supporting the business
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operations, uh, management of operations and so on.
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We'll probably need a second one before we start producing with a new
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factory management, team management. We need a supervisor. That's fine.
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Now we are going to invest in development and we are going to hire three people
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in July, a fourth, one in August,
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and the fifth one in September,
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so that we are ready with a new product to flood the market with our product.
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Then you have a cost. The cost is 1,500.
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Unit of currency per person, doesn't matter the figure.
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What is important is to understand that we are going to spend more and more.
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These development costs are going to be capitalized,
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and I will elaborate on that point in a few
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Seconds. When you capitalize,
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you build in a kind of net fixed asset,
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which you are going to amortize. You depreciate when it's tangible,
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you amortize when it's intangible,
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and we decide to amortize these developed more expenses over 36
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months. Now, should you capitalize r d expenses or not?
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There are some arguments in favor of,
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there are some arguments against in favor of capitalizing.
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The strong argument is that it is an investment.
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It is an investment which is not related with the activity today,
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but with the activity tomorrow,
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an investment is you spend today and you get the benefits in the future. Now,
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on an accounting point of view,
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what is the consequence of this economic statement?
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Imagine you decide to write off as a cost,
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the r and d expenditures.
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So today you are investing in r and d. You are spending the money today,
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and it's going to be introduced in the p and l of today.
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But what is the role of the p and l?
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The role of the p and l is to understand when you sold products,
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did you make a profit or not?
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So you are going to put against that revenues the cost which are
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associated with the revenues,
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but what you invest in r and d today is not associated with the revenues of
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today. It's associated with the revenues of tomorrow.
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It should not show in the p and l of today.
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You understand why r and d expenses have to be kept lies.
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Of course, there are some arguments again that r and d is a risk.
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Is it going to be successful or not? Well, basically you don't know,
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and this is why when you capitalize something in the hope that there will be
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future revenues and you don't know if the future revenues are going to be
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generated or not. Of course this is risky.
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And what do you show in the balance sheet? The cost. What is the value?
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The value depends very much on the commercial success,
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and this is why there is a confrontation between the value and the cost.
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This is why some people are against the capitalizing, in my opinion,
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and in this exercise we decide to capitalize because it's
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very much about the economic nature of r and d.
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Then we are ready to start r and d in July. This will be the next video.
Hello and welcome the fourth module of this course Accounting for Business.
You remember the mindset of this training.
The objective is not accounting for the sake of accounting.
The objective is that managers in business operations and understand how the accounting information is produced and structured so that it can be analyzed by managers who have to take decisions in business operations.
The skills you acquire during the first module first understand how profit is built, but very quickly we understood that cashers from profit because there is a time lag between the moment you sell and the moment you get the cash.
There is a time lag between the moment you buy and the moment you pay your suppliers progressively.
We understood that we really need three fun documents to understand what's going on in business operation.
The p and l, the income statement is a calculation of the profit, but as profit differs from cash, we need another document which explains how cash is moving from one period to the other.
The p and l on the cash budget are both films what happened during the period.
The balance sheet is a picture at the beginning, at the end of the period, which takes into account how much you invested in assets and the financial and operating resources you needed to raise in order to finance these assets.
Thanks was the first module we've been able to introduce a first concept of financial accounting and also a financial analysis because what is absolutely key is to interpret the figures so that you can make decisions to fundamental concepts, working capital requirement and funds from our operations.
In both case, it's about cash.
So second, modular started with introducing the difference between a current profit and an exceptional profit.
This is a fundamental difference because current means recur, something which is going on year after year.
Exceptional looks like an accident, which should not happen again in the future.
There was also an exercise to build the financial statements and understand funds from operations, current funds from operations, and again, you have the distinction between current and non-current exceptional.
We observed that the company was growing, which is great commercial success, but growth consumes financial resources, which is going to be definitely a permanent concern for our business.
We kept on interpreting the figures, financial analysis, KPIs, performance indicators, but what is very important is to understand the relevance of these KPIs, how to use them and not misuse them.
And we decided as the company was successful to Prepare the company for growth.
And then growth means we have to invest for the future and it was the objective of module three to understand how you invest in production capacities.
This is named tangibles.
Module four is intangibles.
Investing means that you are spending the monnet today so that tomorrow, thanks to your project, you're going to generate benefits, but first you have to evaluate the financial performance or relevance of the project.
Is it good or bad on an economic or financial point of view? But interestingly, production cost was an extremely important concept.
Beforehand we were buying, so production was just purchasing and then the cost of goods All was simply the cost of purchasing the goods we were selling to the customers.
Now we manufacture them, so the production cost is much more sophisticated and you have to introduce wages and salaries and consumption of supplies and depreciation and so on and so forth.
Same story for the evaluation of inventories.
Inventories, no more purchasing the goods, it's manufacturing and then the production cost is absolutely essential.
When we observe the cost, we made a distinction between fixed and variable cost, depending on the evolution of cost when sales are moving up or down, but when revenues are growing and fixed cost remain fixed, then the fixed cost per unit, the fixed cost divided by the number of units we selling to the customers is down.
And this is a very important concept and phenomenon, which is named economies of scale.
Phenomenal.
In business, we were investing to buying a machine and we did not have enough cash in a pocket to pay the machine.
Then we need to go and visit the banker to get some additional financing, introduction to financing, financial structure, financial strategy of the company.
We kept on deep diving in the concept of operating, working capital requirement and funds from operation, but we also introduced a very fundamental concept, which is named E B D earnings before interest in taxes, depreciation, and amortization, which is so well known in business now, we have invested intangibles.
We are ready now to invest in intangible assets.
This module is going to be structured exactly as the same as the former modules.
First, at the end of this video, I will introduce you the development plan for the third quarter starting in July.
In July, we decide to invest in research and development.
Research and development is very immaterial, but it is an investment which we realize inside we build in this investment in research and development hiring people.
In August, there will be another Investment in immaterial assets, but it will be through acquisition.
We are going to acquire a software license in order to improve the quality of our management of business operations.
Now in September, we are going to consolidate that and we are going to be ready to build a factory, which will be the objective of module five.
I will obviously develop the monthly financial analysis to see the progress of the company.
As far as tools are concerned, you have the same kind of structure, presentation, slides and audio, the spreadsheet in parallel with the formulas, the figures and the results.
And there will be a test at the end of the module.
Now, a few words about the development plan.
When we look at the past in March when we bought the machine, we were producing and selling 1,900 units.
In June, it is 2,900 and we anticipate that growth will go on July, 3000 600.
Uh, a reduction in August because of holidays, and it starts again in September 4,300.
But you understand that the capacity of the machine is limited to 5,000.
So we are getting closer and closer to saturation of the capacity of the machine.
Now we have to think about investing for the future and significantly incrementing the capacity.
We have an industrial ambition.
We've been successful and we want to go on.
So we want to offer new products to the customers.
These new products are going to come from innovation, but if innovation is really successful and we can develop product supply, then we are going to sell more and we have to scale up the production capacity.
So the machine is going to be transformed into a factory, which will be module five.
Before we build the factory, we need to have the product ready for production, and then we have to invest in technological expenses.
You remember we have one engineer today who is supporting the business operations, uh, management of operations and so on.
We'll probably need a second one before we start producing with a new factory management, team management.
We need a supervisor.
That's fine.
Now we are going to invest in development and we are going to hire three people in July, a fourth, one in August, and the fifth one in September, so that we are ready with a new product to flood the market with our product.
Then you have a cost.
The cost is 1,500.
Unit of currency per person, doesn't matter the figure.
What is important is to understand that we are going to spend more and more.
These development costs are going to be capitalized, and I will elaborate on that point in a few Seconds.
When you capitalize, you build in a kind of net fixed asset, which you are going to amortize.
You depreciate when it's tangible, you amortize when it's intangible, and we decide to amortize these developed more expenses over 36 months.
Now, should you capitalize r d expenses or not? There are some arguments in favor of, there are some arguments against in favor of capitalizing.
The strong argument is that it is an investment.
It is an investment which is not related with the activity today, but with the activity tomorrow, an investment is you spend today and you get the benefits in the future.
Now, on an accounting point of view, what is the consequence of this economic statement? Imagine you decide to write off as a cost, the r and d expenditures.
So today you are investing in r and d.
You are spending the money today, and it's going to be introduced in the p and l of today.
But what is the role of the p and l? The role of the p and l is to understand when you sold products, did you make a profit or not? So you are going to put against that revenues the cost which are associated with the revenues, but what you invest in r and d today is not associated with the revenues of today.
It's associated with the revenues of tomorrow.
It should not show in the p and l of today.
You understand why r and d expenses have to be kept lies.
Of course, there are some arguments again that r and d is a risk.
Is it going to be successful or not? Well, basically you don't know, and this is why when you capitalize something in the hope that there will be future revenues and you don't know if the future revenues are going to be generated or not.
Of course this is risky.
And what do you show in the balance sheet? The cost.
What is the value? The value depends very much on the commercial success, and this is why there is a confrontation between the value and the cost.
This is why some people are against the capitalizing, in my opinion, and in this exercise we decide to capitalize because it's very much about the economic nature of r and d.
Then we are ready to start r and d in July.
This will be the next video.