On September 11 of last year, the man whom the New York Times, because of its multiple hostile raids on competitors - rarely successful but always lucrative - described as the "most hated" businessman in America, died at the age of 91. Professor Jacquet paints a colourful but uncompromising portrait of this larger-than-life character.
Professor Jacquet analyzes in depth the ins and outs of the Kraft / Heinz merger debacle which, in addition, involved one of the major players in another disaster: that of Coca-Cola.
It is illusory to force an industrial reality to a mathematical model created for capital markets. The reality is not the same and the approach might jeopardize the future of the enterprise.
Professor Jacquet analyzes in depth the ins and outs of the Kraft / Heinz merger debacle which, in addition, involved one of the major players in another disaster: that of Coca-Cola.