Educational film, March 2023 // Fosun-Lanvin: the journey of an historic brand
A future held together by just one... eyelash thread.
Founded in 1889 by Jeanne Lanvin in Paris, Lanvin is one of the oldest French fashion houses still in business and the most prestigious of the companies acquired by the fashion division of the Chinese conglomerate Fosun.
Four years after the acquisition, Fosun plans to take Lanvin public as it struggles to pay down $36 billion in debt, while the 133-year-old brand remains far behind rivals Chanel, Dior and Hermès in the world’s largest consumer market.
Professor Jacquet analyzes this spectacular collapse and questions the relevance of conglomerates in the new economy.
WEBVTT
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Hello and welcome to this educational film which
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is diverted to an iconic brand in
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the luxury business lover.
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Nova is today control by a Chinese company's name
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is fassoon, and we are going to observe the
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evolution and the financial track of Nova within
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for soon as a conglomerate the listing the
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ipu of lava to place last December the
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15th of December. The company is
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listed at the price which is ten dollars
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why ten dollars because it comes from the
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business combination with respect. I will elaborate on this
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point a little bit later immediately stock price
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goes a dramatically Beyond 20 dollars
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per share and then crashes down to seven point
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six dollars closing price on the 15th of
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December 16th of December. It starts at
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7.6 gets back to 10 the
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initial issue price.
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And what's going to happen after not a
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very nice story and if we look at the stock
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price today, what do we observe the company was
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listed on a NASDAQ?
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Generous speaking. It's a little bit more for tech companies
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and luxury but no matter no problem.
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What happened to the NASDAQ in between NASDAQ
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was reasonably a Breakeven plus 3%
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over the period but in the meantime the stock
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price of lava went down from 10 to a little
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bit more than six which represents more than 35%
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of downside now
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lava is a very prestigious name. It
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comes from the person who created the
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company John Nova in 1889 at
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the very beginning janova was
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designing and Manufacturing producing hats
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then she gradually became a star
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in the old Couture High fashion business.
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She was a rival of the very
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famous Coco Chanel and the apology
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of the group was in the 1920s in Paris.
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Today it is the oldest miss all
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the Couture still alive. As far as the name
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is concerned. So history is there what
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about the evolution of the owners? Obviously Genova
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was the owner At first. She had
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a unique daughter Margaret. Margarit Margaret
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is an artist and she's going
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to become the inspiration of her mother to
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the moment. She passed away in 1958
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then later on their
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family love and more or less stead at
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the control of the Mason.
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But what is interesting when you look at the logo of the law
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Vine company you see Jan and
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you see her daughter Margaret so they
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are both on the logo of the company.
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Later on, there are some difficulties Midland bank
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takes an equity stake of 40% in 1989.
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It does not work that
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well, then the transfer is going to come to the
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Louis Vuitton family through the Family holding a
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coffee in 1990. Laurel is
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going to be also a controlling interest from
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1996 to 2001 in
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2001 business woman a
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Chinese entrepreneur Shoreland one
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is going to take the control of lava then.
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I'll take yours under the leadership of the designer
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Albert Albert. There will be good years. But
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no thanks going to progressively lose speed especially
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after the expulsion of a bear
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and bad. The company is not doing well. When
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fossil buys Nova is taking an
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equity stake of 65.6% first in
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2018. And then it's
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going to increase its Equity stake in the company on
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an auto price value base, which is 100 and
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10 million. Euros. Keep this figure in mind.
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We'll use it a little bit later. What is that steak in
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terms of equity story for fossil. It's a
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legacy. It's a fantastic name. It's a
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rooted in history of fashion.
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And its potential development in China. So what
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will the company do first change the CEO
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change the designer change a creative director
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and start putting the capital back on the
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track in terms of growth and obviously performance a
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few words about for soon for sunnism
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Diversified conglomerate the motto
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of the companies happiness Welles and
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health. Is it the pun or is it a strategy
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difficult to say but within for
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so soon you have Pharmacy you have tourism you
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have Financial Services insurance and you
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have luxury with Nova go the cabin
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has been created by War One Chance
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who was born in 1967 and
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some people say how he is a Chinese warrant
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perfect, which is probably slightly an
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exaggeration. We all know plenty of
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very strong Chinese companies go away
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telecommunication equipment.
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Remember there was a film in the Academy of Huawei
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compared with rexon and Nokia
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higher in the housing business Alibaba. I
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use Alibaba as a competitor of
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Amazon web services when we discussed the
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cloud business Gillies a very well-known common
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factor. Julie is a controlling interest of
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Volvo. There is a film on the IPO of
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Volvo last but not least long full spring
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an extremely interesting company in the
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mineral water business, but these companies are
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very much focusing on there Core Business,
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even though they are multiple activities in
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an industry, but in one industry for soon
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is a conglomerate you remember conglomerate this
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started growing rapidly in
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the 70s in the United States. We remember
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Taiko. We remember ITT and
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so on and so forth. What is a rational behind that?
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It's a financial rationality.
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Social logic, we hold a diversified portfolio of
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companies or these companies are all together
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generating continuous growth so that
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the earnings per share are up so that
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you can increase the dividend. What is a dream of
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the CEOs of this companies is to create an investment tool
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an asset on the stock market which
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looks like a Government Bond. It's like
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a garden balloons coupon is growing little
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by little in a very predictable voice throughout
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the years probably the most well known of all
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these congrats is a CEO of ITC Harold
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jennine a kind of dictatorship of quarterly
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earnings per share.
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Our original was very well known because he was considering that
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he was a most important person at ITT. So
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when he was visiting they subsidized here
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and there everybody was adjusted to
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New York time so that he does
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not suffer from jet lag.
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A very interesting personality now there were plenty of
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criticisms against these congrats.
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First the acquisition policy was
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a little bit driven by the ego of
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this series and Igor was definitely not
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what was missing for these guys hubris, right
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disregarding any consideration about
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value and shareholder value.
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This is why by the way a little
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bit later on was developed the agencies Theory because
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now that shareholders are supposed to regain the
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control of what belongs to them. Jerry speaking
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to board of directors is supposed to a little bit control
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the CEO unlimited the power of the
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sea is a board of directors was
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very much control by the CEO and not
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the other way around management autocratic management
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job down management normally meets to
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power and then the consequence of
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that is kind of disappearance of entrepreneurial Spirit,
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which was supposed to be in the
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DNA of the American Auto partner.
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Kind of financialization because at
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the end of the day the rational is absolutely financial and
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not Industrial in the set
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of criticisms. There was also one which is very important
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when you hold a diversified portfolio
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of companies how much time can you
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allocate to each and every company or even
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to each and every industry business segment not
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much and you did some competences you
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need to understand everything about Pharma and about
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tourism about telecommunication about advertising
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the day you want to take decisions, but
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you contact decisions understanding all
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this businesses the management of these congrats require
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plenty of Diversified skills and
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competences. It's absolutely a realistic.
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At the end of the day, what's going to be the consequence? I'll
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sometimes you miss allocate resources you
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over invest in bad projects sometimes
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to risk you some companies which
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unfortunately should not be rescued. And
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how do you finance this project diverting free
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cash flows generated by good companies. There are
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some promising businesses. You should take these three
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Cash tools and investing in promising businesses, and he said
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of that you're rescue companies which are supposedly time
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last but not least this kind of
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Investment Portfolio is absolutely unsuitable for investors.
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If you're an asset management you want
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to invest a percentage of the fans
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in cosmetics other percentage in
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luxury also percentage in photos in cars.
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So you want to decide your location across the
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industries and then you don't take that decision is taken
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by the government, right? You will prefer
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to have few players.
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You can invest and take the decision of see allocation
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by yourself the consequence of all these
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criticism is that all these conglomerates and
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holding firms. They are going to show discount. Well,
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the value of this conglomerate is
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less than just some of the parts. This
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is a discount which was observed and documented by
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academics and by professionals no doubt
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about that. What would be the consequences of
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all these criticism?
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they are going to be a kind of economic rationale for
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deregulation which took place
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in the 80s starting in the United States and in
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Great Britain as you know,
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At that time we observed the emergence of the market for
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corporate control. So there will be a fantastic
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development of structuring tools on the
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financial point of view. You remember that Joe bonson.
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What is your objective of these financing
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tools to take the control of these conglomerates and
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dismantle that cut down
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into pieces so that you can show the real
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value of each and every asset taken separately. This
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is why they will be wave in the 80s of whole Style
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takeovers.
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Together with a little bit of insider trading as you
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probably remember the concept ones would be
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to break up these conglomerates because of their poor
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economic efficiency now for soon
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as the congrat rate today in China.
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Part of the activity is in the pharmaceutical industry
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Shanghai for soon Farmers to
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go group. The company was created in 1994 and was
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listed in 1998.
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If you look at the funds or metrics of the companies
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the last 12 months a bit more than 40 billion
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Rand members, which is a bit more than six billion
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dollars. It's far from being a big player like the
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Novartis or horse or the center of fear
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whatsoever. It's not a marginal player, but it is just
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in between. Of course the company showed some successes
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for example you announcement in December and 2022.
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That they got the authorizations your approval for bio-intech partnership
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vaccine covid. That's
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great. But at the end of the day, if
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you look at the metrics the return Capital it's about eight
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percent. And again, it's very far from the
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first League of the Russian Novartis. I mentioned earlier
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This is not an outstanding performance. But the
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Enterprise Value is twice as
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much as a capital and prod which shows some relativen creation.
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You remember Market to book Enterprise Value
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divided by Capital employee. So there is
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some kind of market value creation but
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not that much under the performance
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is not outstanding. If you observes the last five years
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of listing of Shanghai for soon pharmaceutical on
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the Shanghai stock exchange some guys Stock Exchange
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plus two percent and five years some guy
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pharmacist to call minus 16% with
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plenty of variability Juris speaking
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00:13:20.900 --> 00:13:23.700
the pharmaceutical companies. They are
264
00:13:23.700 --> 00:13:27.500
a little bit more stable in terms of stock price
265
00:13:27.500 --> 00:13:30.700
Evolution. The beta is reasonably low
266
00:13:30.700 --> 00:13:33.200
because of the resilience because of
267
00:13:33.200 --> 00:13:36.400
the size because of the patterns because of Etc.
268
00:13:36.400 --> 00:13:39.600
So you understand that this set is
269
00:13:39.600 --> 00:13:41.500
an extremely volatile set in the port.
270
00:13:41.800 --> 00:13:44.200
Of assets of fossoon. It's not
271
00:13:44.200 --> 00:13:47.200
a fantastic contributor Pharma tourism.
272
00:13:47.800 --> 00:13:50.800
For soon is very well known because it acquired in
273
00:13:50.800 --> 00:13:53.400
2015 very well known
274
00:13:53.400 --> 00:13:56.300
company French companies name is Club Med Club
275
00:13:56.300 --> 00:13:57.100
mediter, honey.
276
00:13:57.700 --> 00:14:00.800
But the company also took some Equity stakes in Thomas
277
00:14:00.800 --> 00:14:01.100
Cook.
278
00:14:01.700 --> 00:14:02.600
bankrupt
279
00:14:03.200 --> 00:14:06.800
Circus Soleil 20% of Syracuse today very prestigious
280
00:14:06.800 --> 00:14:09.400
company in Canada bankrupt
281
00:14:10.100 --> 00:14:13.400
deferred so not big successes. What about
282
00:14:13.400 --> 00:14:16.500
Club men when for soon buys Club
283
00:14:16.500 --> 00:14:19.300
men, it's for 900 and
284
00:14:19.300 --> 00:14:22.600
something million euros and at that time the company saves our 1.4
285
00:14:22.600 --> 00:14:26.000
billion euros keep this figure in mind. They
286
00:14:25.200 --> 00:14:28.700
bit dies about 9% And in
287
00:14:28.700 --> 00:14:31.600
terms of free cash to you. Remember that free cash flow is cashing from
288
00:14:31.600 --> 00:14:34.300
operations minus Capital expenditures cash out
289
00:14:34.300 --> 00:14:37.500
the free cash flow is will most that break even so the
290
00:14:37.500 --> 00:14:40.100
company does not generate cash access but does not
291
00:14:40.100 --> 00:14:40.900
consume cash.
292
00:14:41.500 --> 00:14:45.200
And the adaptedness is close to Breakeven. No
293
00:14:44.200 --> 00:14:47.300
net financial debt close
294
00:14:47.300 --> 00:14:48.100
to zero.
295
00:14:48.800 --> 00:14:51.900
Well some agility some flexibility and the
296
00:14:51.900 --> 00:14:54.600
capital is doing reasonably well now clubbed does
297
00:14:54.600 --> 00:14:58.100
not stand alone Club Med stands within a
298
00:14:57.100 --> 00:15:00.600
collection a portfolio of assets all
299
00:15:00.600 --> 00:15:03.600
devoted to tourism inside for some
300
00:15:03.600 --> 00:15:06.800
group and his name for Zoom tourism group
301
00:15:06.800 --> 00:15:09.700
ftg. Whose nickname
302
00:15:09.700 --> 00:15:12.300
is 40 day. So 40 days
303
00:15:12.300 --> 00:15:15.900
about Club men obviously strong asset plus
304
00:15:15.900 --> 00:15:18.200
kazaku plus Folly the
305
00:15:18.200 --> 00:15:22.800
town and so on and so forth. What about the sales in 2021 1.3
306
00:15:21.800 --> 00:15:23.100
billion?
307
00:15:24.400 --> 00:15:27.700
You remember that climate in 2015 was generating
308
00:15:27.700 --> 00:15:31.300
revenues of 1.4 billion. Of course 2021
309
00:15:30.300 --> 00:15:33.700
is a very difficult and
310
00:15:33.700 --> 00:15:37.100
specific year because of the pandemic but at
311
00:15:36.100 --> 00:15:39.100
that time Club Med is generating revenues of
312
00:15:39.100 --> 00:15:41.200
only 840 million.
313
00:15:42.300 --> 00:15:45.500
They be nice three percent. So it be dies at
314
00:15:45.500 --> 00:15:48.300
Breakeven it be that that's not fine on the capital
315
00:15:48.300 --> 00:15:51.100
expenditures. Of course, there is a recovery first half of
316
00:15:51.100 --> 00:15:54.500
2022 the revenues generated by the business
317
00:15:54.500 --> 00:15:58.100
group for the first half of the year is 0.9 billion,
318
00:15:57.100 --> 00:16:00.200
you multiply by two and you
319
00:16:00.200 --> 00:16:03.200
get one point eight. It's more than one point three.
320
00:16:03.200 --> 00:16:06.300
Obviously there is a recovery and a bit dies
321
00:16:06.300 --> 00:16:09.500
very much up. Now, it represents 19% of
322
00:16:09.500 --> 00:16:12.300
Revenue. So obviously there is a recovery, but
323
00:16:12.300 --> 00:16:15.200
when you look at the market capitalization today, it's just
324
00:16:15.200 --> 00:16:18.200
one point five billion euros, and you remember that
325
00:16:18.200 --> 00:16:21.100
club met part of it was the quiet for
326
00:16:21.100 --> 00:16:25.200
900 million value creation. Not
327
00:16:24.200 --> 00:16:27.400
that much interestingly afterg was
328
00:16:27.400 --> 00:16:30.400
listed five years ago. If You observe the
329
00:16:30.400 --> 00:16:33.700
track record on the stock market of ftg as
330
00:16:33.700 --> 00:16:36.500
opposed to the Hang saying index because the company is
331
00:16:36.500 --> 00:16:40.000
listed on the Hong Kong Stock Exchange went down
332
00:16:39.200 --> 00:16:41.800
by 20 and after,
333
00:16:42.300 --> 00:16:45.300
Down by 30 something. Of course,
334
00:16:45.300 --> 00:16:48.400
there was a big crash because of covid and there's
335
00:16:48.400 --> 00:16:51.400
a kind of recovery, but at the end of the day you
336
00:16:51.400 --> 00:16:54.800
understand that neither the farmer business nor
337
00:16:54.800 --> 00:16:58.200
the tourism business are definitely beating
338
00:16:57.200 --> 00:16:59.000
the market.
339
00:16:59.900 --> 00:17:02.400
They are not an outstanding success is
340
00:17:02.400 --> 00:17:06.200
just following the stock market index more or
341
00:17:05.200 --> 00:17:08.800
less now last but not least long fun
342
00:17:08.800 --> 00:17:11.500
lava group. Now that
343
00:17:11.500 --> 00:17:14.800
group is going to be listed via business combination
344
00:17:14.800 --> 00:17:18.300
with a spec special purples acquisition
345
00:17:17.300 --> 00:17:21.000
companies p k which
346
00:17:20.200 --> 00:17:24.100
stands for Primavera Capital acquisition
347
00:17:23.100 --> 00:17:24.800
Corporation.
348
00:17:25.900 --> 00:17:28.500
You remember in the Academy? I already discussed
349
00:17:28.500 --> 00:17:31.700
plenty of times about specs. The first time. It
350
00:17:31.700 --> 00:17:34.500
was in October 2020 and the vietcast was
351
00:17:34.500 --> 00:17:38.400
devoted with a title the year of spacked
352
00:17:37.400 --> 00:17:40.000
why for a very
353
00:17:40.500 --> 00:17:43.100
simple reason which is at that time. The market was
354
00:17:43.100 --> 00:17:46.500
very much growing for specs. Then there
355
00:17:46.500 --> 00:17:49.800
was the use of the tool for Virgin Galactic
356
00:17:49.800 --> 00:17:52.700
2021 Virgin Galactic Truth
357
00:17:52.700 --> 00:17:56.100
or Consequences in 2022,
358
00:17:55.100 --> 00:17:58.600
and the market is down. So
359
00:17:58.600 --> 00:18:02.500
there's another one which is spec is alive, but
360
00:18:03.400 --> 00:18:06.900
And I was describing the evolution if you take statistical
361
00:18:06.900 --> 00:18:11.000
data from spark research about IPOs.
362
00:18:11.700 --> 00:18:14.600
2020 was great 2021 East
363
00:18:14.600 --> 00:18:17.300
Stratus fake with ipo's representing moles and
364
00:18:17.300 --> 00:18:20.900
160 billion dollars crash in
365
00:18:20.900 --> 00:18:24.600
2022 with 13 billion almost disappearance
366
00:18:23.600 --> 00:18:26.400
of the market kind of
367
00:18:26.400 --> 00:18:30.400
recovery on Renaissance beginning of 2023. So
368
00:18:29.400 --> 00:18:32.900
far end of February 7 billion
369
00:18:32.900 --> 00:18:35.400
plus an additional billion, which is announced.
370
00:18:35.400 --> 00:18:39.200
So it seems that it goes up a little bit very far
371
00:18:38.200 --> 00:18:42.300
from where it was standing in 2021.
372
00:18:41.300 --> 00:18:44.400
And even in 2020 now,
373
00:18:44.400 --> 00:18:47.900
what about lovang who today? It's no
374
00:18:47.900 --> 00:18:50.700
more. It's Nova plus and now
375
00:18:50.700 --> 00:18:52.500
there are five brands.
376
00:18:53.200 --> 00:18:56.500
So sense of all, these combined Brands is
377
00:18:56.500 --> 00:18:59.600
about 330 million euros,
378
00:18:59.600 --> 00:19:03.700
the company's announcing 1,200 points
379
00:19:03.700 --> 00:19:06.800
of sales. So fantastic Network for the development.
380
00:19:07.900 --> 00:19:10.300
The company does not talk much about
381
00:19:10.300 --> 00:19:10.400
the
382
00:19:12.300 --> 00:19:14.400
past but on the equity stories about fantastic.
383
00:19:15.100 --> 00:19:19.700
Expected anticipated growth kangaroo average
384
00:19:19.700 --> 00:19:22.300
growth per year more than 30% for
385
00:19:22.300 --> 00:19:25.500
the period 2021 to 2025. So
386
00:19:25.500 --> 00:19:29.400
the future is going to be great. Okay specifically in
387
00:19:29.400 --> 00:19:33.500
China growth in China should be about 56% per
388
00:19:32.500 --> 00:19:35.400
year on the average. So the company
389
00:19:35.400 --> 00:19:38.600
is very much selling the future and not
390
00:19:38.600 --> 00:19:41.700
capitalizing on an outstanding track record for
391
00:19:41.700 --> 00:19:44.600
the past. But when you look at these five Brands,
392
00:19:44.600 --> 00:19:47.400
is it luxury or is
393
00:19:47.400 --> 00:19:48.000
it fashion?
394
00:19:49.100 --> 00:19:53.500
Is it high fashion? Is it old Couture or simply premium
395
00:19:52.500 --> 00:19:55.800
brands in fashion business?
396
00:19:55.800 --> 00:19:58.300
Of course, you have long van,
397
00:19:58.300 --> 00:20:01.400
but you also have companies in your shoes business
398
00:20:01.400 --> 00:20:04.500
in ETC. Basically the question
399
00:20:04.500 --> 00:20:07.100
is is it about luxury or is it about
400
00:20:07.100 --> 00:20:07.600
fashion?
401
00:20:08.300 --> 00:20:11.300
The company wants to tell a story about luxury or
402
00:20:11.300 --> 00:20:14.500
let's have a look at our peer group the peer group consists in
403
00:20:14.500 --> 00:20:18.900
lvmh market capitalization 360
404
00:20:17.900 --> 00:20:20.100
billion as it is
405
00:20:20.100 --> 00:20:24.100
announced by fasoot today. It's more than 400 billion
406
00:20:23.100 --> 00:20:27.000
by the way, and also the competitors
407
00:20:26.500 --> 00:20:30.400
our peers are going to be a mess carrying
408
00:20:29.400 --> 00:20:32.800
Gucci, etc, etc. But
409
00:20:32.800 --> 00:20:35.900
at the end of the day the value of non-fine
410
00:20:35.900 --> 00:20:38.700
group is 750 million
411
00:20:38.700 --> 00:20:41.400
dollars. It's quite far from these very
412
00:20:41.400 --> 00:20:45.000
very big players. And to be honest. Do
413
00:20:44.400 --> 00:20:47.700
you dream of the low vibrom name?
414
00:20:47.700 --> 00:20:51.300
Maybe you can dream of Gucci Bulgari.
415
00:20:50.300 --> 00:20:53.200
We don't have a mess.
416
00:20:53.200 --> 00:20:56.600
No fun. You dream a little bit less. So they
417
00:20:56.600 --> 00:20:59.200
try to convince investors at their part of this
418
00:20:59.200 --> 00:21:02.300
premier league, but it's very likely not the
419
00:21:02.300 --> 00:21:05.200
case. Then you get to the harsh reality of
420
00:21:05.200 --> 00:21:07.900
numbers. Of course. We got some
421
00:21:08.300 --> 00:21:11.400
years when the business combination was announced a
422
00:21:11.400 --> 00:21:13.000
prospectus on the stock market.
423
00:21:13.800 --> 00:21:16.800
And what do we read in the Prospectors? 2021
424
00:21:16.800 --> 00:21:19.200
sales? 309 million
425
00:21:19.200 --> 00:21:22.400
not 333 Provident Falls
426
00:21:22.400 --> 00:21:25.900
sales tax Reasons by way. What about the profit? You
427
00:21:25.900 --> 00:21:28.900
know lvmh is immensely profitable
428
00:21:28.900 --> 00:21:31.300
what about nonfan law fines
429
00:21:31.300 --> 00:21:34.500
generating losses of more than 100 million
430
00:21:34.500 --> 00:21:37.600
euros operating loss which represents
431
00:21:37.600 --> 00:21:41.500
about 35% of revenues at
432
00:21:40.500 --> 00:21:43.300
the end of 2021. There's some
433
00:21:43.300 --> 00:21:46.600
good news about the financial structure. The company has more cares than
434
00:21:46.600 --> 00:21:49.600
death cash is exceeding that by 23 million
435
00:21:49.600 --> 00:21:52.500
which gives you some room to maneuverability to
436
00:21:52.500 --> 00:21:56.000
grow up opportunities and so on so forth and finance growth,
437
00:21:56.600 --> 00:22:00.400
But what are the news H1 2022 how
438
00:21:59.400 --> 00:22:02.900
the revenues are up 200
439
00:22:02.900 --> 00:22:05.300
million for the first half if you multiply by
440
00:22:05.300 --> 00:22:09.000
2 is 400 million. It is one third
441
00:22:08.700 --> 00:22:12.800
35% more than 2021. Okay,
442
00:22:11.800 --> 00:22:14.100
that's gross. But
443
00:22:14.100 --> 00:22:16.800
what about the profit the operating Revenue?
444
00:22:18.500 --> 00:22:22.500
Jeopardy in call me still negative by 30%
445
00:22:21.500 --> 00:22:24.500
So you generate some economies
446
00:22:24.500 --> 00:22:27.900
of scale. But when you generate losses you consume cash
447
00:22:27.900 --> 00:22:30.900
and when you are growing you consume
448
00:22:30.900 --> 00:22:33.600
cash because of working capital requirements
449
00:22:33.600 --> 00:22:36.700
is to grow at the same rate at the
450
00:22:36.700 --> 00:22:39.500
revenues more inventories more receivables on
451
00:22:39.500 --> 00:22:42.200
so on so you have to find out the
452
00:22:42.200 --> 00:22:45.900
increase in your working capital requirement. You have to finance your Capital expenditures
453
00:22:45.900 --> 00:22:48.800
and says no cash coming from business operations because
454
00:22:48.800 --> 00:22:52.400
the company is generating operating also Consequence the
455
00:22:51.400 --> 00:22:54.600
net cash position is transforming to
456
00:22:54.600 --> 00:22:55.400
net that position.
457
00:22:56.300 --> 00:22:59.600
And at the end of the first half of 2022 that is
458
00:22:59.600 --> 00:23:02.200
exceeding cash by 59 million.
459
00:23:03.100 --> 00:23:06.600
So now flexibility is out of the picture and you
460
00:23:06.600 --> 00:23:10.100
need cash to get back to Breakeven. Go
461
00:23:09.100 --> 00:23:13.100
back to profitability positive Ebates.
462
00:23:12.100 --> 00:23:15.500
Are they better and to finance geograph?
463
00:23:16.200 --> 00:23:19.100
Where does cash come from from the
464
00:23:19.100 --> 00:23:23.400
mother company? This is the advantage of your congrate. Unfortunately,
465
00:23:22.400 --> 00:23:25.400
the congrat is out
466
00:23:25.400 --> 00:23:28.400
of the picture because for soon is suffering from
467
00:23:28.400 --> 00:23:32.200
very serious liquidity risk. All
468
00:23:31.200 --> 00:23:34.500
these Acquisitions made by the company.
469
00:23:34.500 --> 00:23:37.000
We're Finance by dead. Why do you
470
00:23:37.100 --> 00:23:40.100
use that once an equity to avoid Evolution and keep the
471
00:23:40.100 --> 00:23:40.300
control?
472
00:23:41.300 --> 00:23:44.300
You remember it was a case of a company which I described
473
00:23:44.300 --> 00:23:47.600
in the academy left out lefash finances
474
00:23:47.600 --> 00:23:51.200
grows at 600 rows and its Acquisitions with that at
475
00:23:50.200 --> 00:23:53.400
the end of the third company was extremely fragile to
476
00:23:53.400 --> 00:23:56.600
Asian very vulnerable. There's a surprise crisis and
477
00:23:56.600 --> 00:23:59.700
the company is collapsing and now is
478
00:23:59.700 --> 00:24:02.000
in the hands of holsim.
479
00:24:02.700 --> 00:24:05.500
Lafast does not exist as a company anymore. It only
480
00:24:05.500 --> 00:24:08.600
exists as a brand now the dead in the balance sheet
481
00:24:08.600 --> 00:24:11.500
of forsoon represents 36 billion dollars.
482
00:24:12.700 --> 00:24:16.500
During the year 2022 Moody
483
00:24:15.500 --> 00:24:18.100
is downgrade the rating of
484
00:24:18.100 --> 00:24:21.900
the company twice S&P also downgraded the
485
00:24:21.900 --> 00:24:23.800
rating to be be minus.
486
00:24:24.600 --> 00:24:28.000
You remember you are investment grade down to
487
00:24:27.100 --> 00:24:31.100
BBB minus and you
488
00:24:30.100 --> 00:24:33.400
turn to speculative red with BB Plus,
489
00:24:33.400 --> 00:24:36.400
but now the company stands three notches far
490
00:24:36.400 --> 00:24:40.300
from investment grade with BB minus.
491
00:24:39.300 --> 00:24:42.100
So for soon has no
492
00:24:42.100 --> 00:24:45.700
money to provide to Nova and for soon
493
00:24:45.700 --> 00:24:48.100
needs cash when you need cash whether you
494
00:24:48.100 --> 00:24:49.600
do or you can sell assets.
495
00:24:50.500 --> 00:24:52.900
But when you sell assets you reduce your debt.
496
00:24:53.400 --> 00:24:55.400
You reduce the value of the company as well.
497
00:24:56.200 --> 00:24:59.500
You can also list assets. Then you
498
00:24:59.500 --> 00:25:02.200
are going to show the real value of the asset
499
00:25:02.200 --> 00:25:05.500
because there is a transactional value on the stock
500
00:25:05.500 --> 00:25:08.400
market and then you can use this transactional value
501
00:25:08.400 --> 00:25:11.700
as a guarantee for the debt, which is probably one
502
00:25:11.700 --> 00:25:14.800
of the reasons why Nova was listed by
503
00:25:14.800 --> 00:25:17.500
fursuit in the end of I was acquired
504
00:25:17.500 --> 00:25:20.400
for an Enterprise value of 100 and 10 million.
505
00:25:20.400 --> 00:25:24.000
And today the value of Nova glue
506
00:25:23.600 --> 00:25:26.700
is 750 million dollars,
507
00:25:26.700 --> 00:25:29.700
but it's not only long fans.
508
00:25:29.700 --> 00:25:32.900
They also four additional Brands though difficult
509
00:25:32.900 --> 00:25:35.700
to try to figure out the real rate of
510
00:25:35.700 --> 00:25:36.000
return.
511
00:25:37.300 --> 00:25:40.400
The company wants to belong to a group of
512
00:25:40.400 --> 00:25:43.800
companies, which is luxury. I hand luxury luxury
513
00:25:43.800 --> 00:25:47.100
requires conservable investment for
514
00:25:46.100 --> 00:25:49.800
promotion for advertising brand management.
515
00:25:49.800 --> 00:25:52.300
And these companies are fast growing when
516
00:25:52.300 --> 00:25:55.000
you grow you need to invest in capital expenditures. You need
517
00:25:55.100 --> 00:25:58.600
to finance for working capital requirement. So basically if
518
00:25:58.600 --> 00:26:01.300
Nova wants to be in the eye and of
519
00:26:01.300 --> 00:26:04.500
luxury Road, there must be plenty of
520
00:26:04.500 --> 00:26:08.400
Financial Resources devoted to this strategy and
521
00:26:07.400 --> 00:26:11.400
fortunately fursuit as plenty
522
00:26:10.400 --> 00:26:13.500
of that is very highly in
523
00:26:13.500 --> 00:26:16.600
debted as a group and is suffering liquidity risk,
524
00:26:16.600 --> 00:26:19.800
then if the mother company cannot provide the resources,
525
00:26:19.800 --> 00:26:23.100
you have to take the resources inside from internal
526
00:26:22.100 --> 00:26:25.700
generated fast and fortunately love
527
00:26:25.700 --> 00:26:28.500
our generates losses and no profit.
528
00:26:28.500 --> 00:26:31.300
So you understand that the situation is very very
529
00:26:31.300 --> 00:26:34.600
complex for long run as it is complex for
530
00:26:34.600 --> 00:26:36.700
soon and unfortunately,
531
00:26:37.300 --> 00:26:41.000
story rain forces a bad reputation and
532
00:26:40.700 --> 00:26:44.300
poor economic efficiency of conglomerates
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once observed in
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the United States and unfortunately to their confirmed
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with fursuit
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Thank you very much.
Hello and welcome to this educational film which is diverted to an iconic brand in the luxury business lover.
Nova is today control by a Chinese company's name is fassoon, and we are going to observe the evolution and the financial track of Nova within for soon as a conglomerate the listing the ipu of lava to place last December the 15th of December.
The company is listed at the price which is ten dollars why ten dollars because it comes from the business combination with respect.
I will elaborate on this point a little bit later immediately stock price goes a dramatically Beyond 20 dollars per share and then crashes down to seven point six dollars closing price on the 15th of December 16th of December.
It starts at 7.6 gets back to 10 the initial issue price.
And what's going to happen after not a very nice story and if we look at the stock price today, what do we observe the company was listed on a NASDAQ? Generous speaking.
It's a little bit more for tech companies and luxury but no matter no problem.
What happened to the NASDAQ in between NASDAQ was reasonably a Breakeven plus 3% over the period but in the meantime the stock price of lava went down from 10 to a little bit more than six which represents more than 35% of downside now lava is a very prestigious name.
It comes from the person who created the company John Nova in 1889 at the very beginning janova was designing and Manufacturing producing hats then she gradually became a star in the old Couture High fashion business.
She was a rival of the very famous Coco Chanel and the apology of the group was in the 1920s in Paris.
Today it is the oldest miss all the Couture still alive.
As far as the name is concerned.
So history is there what about the evolution of the owners? Obviously Genova was the owner At first.
She had a unique daughter Margaret.
Margarit Margaret is an artist and she's going to become the inspiration of her mother to the moment.
She passed away in 1958 then later on their family love and more or less stead at the control of the Mason.
But what is interesting when you look at the logo of the law Vine company you see Jan and you see her daughter Margaret so they are both on the logo of the company.
Later on, there are some difficulties Midland bank takes an equity stake of 40% in 1989.
It does not work that well, then the transfer is going to come to the Louis Vuitton family through the Family holding a coffee in 1990.
Laurel is going to be also a controlling interest from 1996 to 2001 in 2001 business woman a Chinese entrepreneur Shoreland one is going to take the control of lava then.
I'll take yours under the leadership of the designer Albert Albert.
There will be good years.
But no thanks going to progressively lose speed especially after the expulsion of a bear and bad.
The company is not doing well.
When fossil buys Nova is taking an equity stake of 65.6% first in 2018.
And then it's going to increase its Equity stake in the company on an auto price value base, which is 100 and 10 million.
Euros.
Keep this figure in mind.
We'll use it a little bit later.
What is that steak in terms of equity story for fossil.
It's a legacy.
It's a fantastic name.
It's a rooted in history of fashion.
And its potential development in China.
So what will the company do first change the CEO change the designer change a creative director and start putting the capital back on the track in terms of growth and obviously performance a few words about for soon for sunnism Diversified conglomerate the motto of the companies happiness Welles and health.
Is it the pun or is it a strategy difficult to say but within for so soon you have Pharmacy you have tourism you have Financial Services insurance and you have luxury with Nova go the cabin has been created by War One Chance who was born in 1967 and some people say how he is a Chinese warrant perfect, which is probably slightly an exaggeration.
We all know plenty of very strong Chinese companies go away telecommunication equipment.
Remember there was a film in the Academy of Huawei compared with rexon and Nokia higher in the housing business Alibaba.
I use Alibaba as a competitor of Amazon web services when we discussed the cloud business Gillies a very well-known common factor.
Julie is a controlling interest of Volvo.
There is a film on the IPO of Volvo last but not least long full spring an extremely interesting company in the mineral water business, but these companies are very much focusing on there Core Business, even though they are multiple activities in an industry, but in one industry for soon is a conglomerate you remember conglomerate this started growing rapidly in the 70s in the United States.
We remember Taiko.
We remember ITT and so on and so forth.
What is a rational behind that? It's a financial rationality.
Social logic, we hold a diversified portfolio of companies or these companies are all together generating continuous growth so that the earnings per share are up so that you can increase the dividend.
What is a dream of the CEOs of this companies is to create an investment tool an asset on the stock market which looks like a Government Bond.
It's like a garden balloons coupon is growing little by little in a very predictable voice throughout the years probably the most well known of all these congrats is a CEO of ITC Harold jennine a kind of dictatorship of quarterly earnings per share.
Our original was very well known because he was considering that he was a most important person at ITT.
So when he was visiting they subsidized here and there everybody was adjusted to New York time so that he does not suffer from jet lag.
A very interesting personality now there were plenty of criticisms against these congrats.
First the acquisition policy was a little bit driven by the ego of this series and Igor was definitely not what was missing for these guys hubris, right disregarding any consideration about value and shareholder value.
This is why by the way a little bit later on was developed the agencies Theory because now that shareholders are supposed to regain the control of what belongs to them.
Jerry speaking to board of directors is supposed to a little bit control the CEO unlimited the power of the sea is a board of directors was very much control by the CEO and not the other way around management autocratic management job down management normally meets to power and then the consequence of that is kind of disappearance of entrepreneurial Spirit, which was supposed to be in the DNA of the American Auto partner.
Kind of financialization because at the end of the day the rational is absolutely financial and not Industrial in the set of criticisms.
There was also one which is very important when you hold a diversified portfolio of companies how much time can you allocate to each and every company or even to each and every industry business segment not much and you did some competences you need to understand everything about Pharma and about tourism about telecommunication about advertising the day you want to take decisions, but you contact decisions understanding all this businesses the management of these congrats require plenty of Diversified skills and competences.
It's absolutely a realistic.
At the end of the day, what's going to be the consequence? I'll sometimes you miss allocate resources you over invest in bad projects sometimes to risk you some companies which unfortunately should not be rescued.
And how do you finance this project diverting free cash flows generated by good companies.
There are some promising businesses.
You should take these three Cash tools and investing in promising businesses, and he said of that you're rescue companies which are supposedly time last but not least this kind of Investment Portfolio is absolutely unsuitable for investors.
If you're an asset management you want to invest a percentage of the fans in cosmetics other percentage in luxury also percentage in photos in cars.
So you want to decide your location across the industries and then you don't take that decision is taken by the government, right? You will prefer to have few players.
You can invest and take the decision of see allocation by yourself the consequence of all these criticism is that all these conglomerates and holding firms.
They are going to show discount.
Well, the value of this conglomerate is less than just some of the parts.
This is a discount which was observed and documented by academics and by professionals no doubt about that.
What would be the consequences of all these criticism? they are going to be a kind of economic rationale for deregulation which took place in the 80s starting in the United States and in Great Britain as you know, At that time we observed the emergence of the market for corporate control.
So there will be a fantastic development of structuring tools on the financial point of view.
You remember that Joe bonson.
What is your objective of these financing tools to take the control of these conglomerates and dismantle that cut down into pieces so that you can show the real value of each and every asset taken separately.
This is why they will be wave in the 80s of whole Style takeovers.
Together with a little bit of insider trading as you probably remember the concept ones would be to break up these conglomerates because of their poor economic efficiency now for soon as the congrat rate today in China.
Part of the activity is in the pharmaceutical industry Shanghai for soon Farmers to go group.
The company was created in 1994 and was listed in 1998.
If you look at the funds or metrics of the companies the last 12 months a bit more than 40 billion Rand members, which is a bit more than six billion dollars.
It's far from being a big player like the Novartis or horse or the center of fear whatsoever.
It's not a marginal player, but it is just in between.
Of course the company showed some successes for example you announcement in December and 2022.
That they got the authorizations your approval for bio-intech partnership vaccine covid.
That's great.
But at the end of the day, if you look at the metrics the return Capital it's about eight percent.
And again, it's very far from the first League of the Russian Novartis.
I mentioned earlier This is not an outstanding performance.
But the Enterprise Value is twice as much as a capital and prod which shows some relativen creation.
You remember Market to book Enterprise Value divided by Capital employee.
So there is some kind of market value creation but not that much under the performance is not outstanding.
If you observes the last five years of listing of Shanghai for soon pharmaceutical on the Shanghai stock exchange some guys Stock Exchange plus two percent and five years some guy pharmacist to call minus 16% with plenty of variability Juris speaking the pharmaceutical companies.
They are a little bit more stable in terms of stock price Evolution.
The beta is reasonably low because of the resilience because of the size because of the patterns because of Etc.
So you understand that this set is an extremely volatile set in the port.
Of assets of fossoon.
It's not a fantastic contributor Pharma tourism.
For soon is very well known because it acquired in 2015 very well known company French companies name is Club Med Club mediter, honey.
But the company also took some Equity stakes in Thomas Cook.
bankrupt Circus Soleil 20% of Syracuse today very prestigious company in Canada bankrupt deferred so not big successes.
What about Club men when for soon buys Club men, it's for 900 and something million euros and at that time the company saves our 1.4 billion euros keep this figure in mind.
They bit dies about 9% And in terms of free cash to you.
Remember that free cash flow is cashing from operations minus Capital expenditures cash out the free cash flow is will most that break even so the company does not generate cash access but does not consume cash.
And the adaptedness is close to Breakeven.
No net financial debt close to zero.
Well some agility some flexibility and the capital is doing reasonably well now clubbed does not stand alone Club Med stands within a collection a portfolio of assets all devoted to tourism inside for some group and his name for Zoom tourism group ftg.
Whose nickname is 40 day.
So 40 days about Club men obviously strong asset plus kazaku plus Folly the town and so on and so forth.
What about the sales in 2021 1.3 billion? You remember that climate in 2015 was generating revenues of 1.4 billion.
Of course 2021 is a very difficult and specific year because of the pandemic but at that time Club Med is generating revenues of only 840 million.
They be nice three percent.
So it be dies at Breakeven it be that that's not fine on the capital expenditures.
Of course, there is a recovery first half of 2022 the revenues generated by the business group for the first half of the year is 0.9 billion, you multiply by two and you get one point eight.
It's more than one point three.
Obviously there is a recovery and a bit dies very much up.
Now, it represents 19% of Revenue.
So obviously there is a recovery, but when you look at the market capitalization today, it's just one point five billion euros, and you remember that club met part of it was the quiet for 900 million value creation.
Not that much interestingly afterg was listed five years ago.
If You observe the track record on the stock market of ftg as opposed to the Hang saying index because the company is listed on the Hong Kong Stock Exchange went down by 20 and after, Down by 30 something.
Of course, there was a big crash because of covid and there's a kind of recovery, but at the end of the day you understand that neither the farmer business nor the tourism business are definitely beating the market.
They are not an outstanding success is just following the stock market index more or less now last but not least long fun lava group.
Now that group is going to be listed via business combination with a spec special purples acquisition companies p k which stands for Primavera Capital acquisition Corporation.
You remember in the Academy? I already discussed plenty of times about specs.
The first time.
It was in October 2020 and the vietcast was devoted with a title the year of spacked why for a very simple reason which is at that time.
The market was very much growing for specs.
Then there was the use of the tool for Virgin Galactic 2021 Virgin Galactic Truth or Consequences in 2022, and the market is down.
So there's another one which is spec is alive, but And I was describing the evolution if you take statistical data from spark research about IPOs.
2020 was great 2021 East Stratus fake with ipo's representing moles and 160 billion dollars crash in 2022 with 13 billion almost disappearance of the market kind of recovery on Renaissance beginning of 2023.
So far end of February 7 billion plus an additional billion, which is announced.
So it seems that it goes up a little bit very far from where it was standing in 2021.
And even in 2020 now, what about lovang who today? It's no more.
It's Nova plus and now there are five brands.
So sense of all, these combined Brands is about 330 million euros, the company's announcing 1,200 points of sales.
So fantastic Network for the development.
The company does not talk much about the past but on the equity stories about fantastic.
Expected anticipated growth kangaroo average growth per year more than 30% for the period 2021 to 2025.
So the future is going to be great.
Okay specifically in China growth in China should be about 56% per year on the average.
So the company is very much selling the future and not capitalizing on an outstanding track record for the past.
But when you look at these five Brands, is it luxury or is it fashion? Is it high fashion? Is it old Couture or simply premium brands in fashion business? Of course, you have long van, but you also have companies in your shoes business in ETC.
Basically the question is is it about luxury or is it about fashion? The company wants to tell a story about luxury or let's have a look at our peer group the peer group consists in lvmh market capitalization 360 billion as it is announced by fasoot today.
It's more than 400 billion by the way, and also the competitors our peers are going to be a mess carrying Gucci, etc, etc.
But at the end of the day the value of non-fine group is 750 million dollars.
It's quite far from these very very big players.
And to be honest.
Do you dream of the low vibrom name? Maybe you can dream of Gucci Bulgari.
We don't have a mess.
No fun.
You dream a little bit less.
So they try to convince investors at their part of this premier league, but it's very likely not the case.
Then you get to the harsh reality of numbers.
Of course.
We got some years when the business combination was announced a prospectus on the stock market.
And what do we read in the Prospectors? 2021 sales? 309 million not 333 Provident Falls sales tax Reasons by way.
What about the profit? You know lvmh is immensely profitable what about nonfan law fines generating losses of more than 100 million euros operating loss which represents about 35% of revenues at the end of 2021.
There's some good news about the financial structure.
The company has more cares than death cash is exceeding that by 23 million which gives you some room to maneuverability to grow up opportunities and so on so forth and finance growth, But what are the news H1 2022 how the revenues are up 200 million for the first half if you multiply by 2 is 400 million.
It is one third 35% more than 2021.
Okay, that's gross.
But what about the profit the operating Revenue? Jeopardy in call me still negative by 30% So you generate some economies of scale.
But when you generate losses you consume cash and when you are growing you consume cash because of working capital requirements is to grow at the same rate at the revenues more inventories more receivables on so on so you have to find out the increase in your working capital requirement.
You have to finance your Capital expenditures and says no cash coming from business operations because the company is generating operating also Consequence the net cash position is transforming to net that position.
And at the end of the first half of 2022 that is exceeding cash by 59 million.
So now flexibility is out of the picture and you need cash to get back to Breakeven.
Go back to profitability positive Ebates.
Are they better and to finance geograph? Where does cash come from from the mother company? This is the advantage of your congrate.
Unfortunately, the congrat is out of the picture because for soon is suffering from very serious liquidity risk.
All these Acquisitions made by the company.
We're Finance by dead.
Why do you use that once an equity to avoid Evolution and keep the control? You remember it was a case of a company which I described in the academy left out lefash finances grows at 600 rows and its Acquisitions with that at the end of the third company was extremely fragile to Asian very vulnerable.
There's a surprise crisis and the company is collapsing and now is in the hands of holsim.
Lafast does not exist as a company anymore.
It only exists as a brand now the dead in the balance sheet of forsoon represents 36 billion dollars.
During the year 2022 Moody is downgrade the rating of the company twice S&P also downgraded the rating to be be minus.
You remember you are investment grade down to BBB minus and you turn to speculative red with BB Plus, but now the company stands three notches far from investment grade with BB minus.
So for soon has no money to provide to Nova and for soon needs cash when you need cash whether you do or you can sell assets.
But when you sell assets you reduce your debt.
You reduce the value of the company as well.
You can also list assets.
Then you are going to show the real value of the asset because there is a transactional value on the stock market and then you can use this transactional value as a guarantee for the debt, which is probably one of the reasons why Nova was listed by fursuit in the end of I was acquired for an Enterprise value of 100 and 10 million.
And today the value of Nova glue is 750 million dollars, but it's not only long fans.
They also four additional Brands though difficult to try to figure out the real rate of return.
The company wants to belong to a group of companies, which is luxury.
I hand luxury luxury requires conservable investment for promotion for advertising brand management.
And these companies are fast growing when you grow you need to invest in capital expenditures.
You need to finance for working capital requirement.
So basically if Nova wants to be in the eye and of luxury Road, there must be plenty of Financial Resources devoted to this strategy and fortunately fursuit as plenty of that is very highly in debted as a group and is suffering liquidity risk, then if the mother company cannot provide the resources, you have to take the resources inside from internal generated fast and fortunately love our generates losses and no profit.
So you understand that the situation is very very complex for long run as it is complex for soon and unfortunately, story rain forces a bad reputation and poor economic efficiency of conglomerates once observed in the United States and unfortunately to their confirmed with fursuit Thank you very much.